Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you’ll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Apron Small - Flowers, at Early Learning Centre
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Magnetic Letter Lower Case, at Early Learning Centre
105 lower case letters in this tub.

Design a T-shirt, at Early Learning Centre
Personalise a t-shirtwith puffy and normal paints. White t-shirt and instructions included.

Leapster Ratatouille Game, at ELC
Cook up a storm with Remy, Emile, and Linguini as you learn essential reading skills! Sort food, catch ingredients and ride rapids in the Paris sewers as you help Remy accomplish his dream of becoming a great chef!<BR><BR>Teaches: Phonics Skills, Word Building, Matching, Food Groups and more!

Thomas & Friends Letter Engine, at The Early Learning Centre
Teaches letters, phonics and words with Thomas and friends. With six fun play modes.

Thomas & Friends - Toby The Tram Engine, at Early Learning Centre
Wooden Toby. A great addition to your Thomas railway system.

WWF Adopt A Wild Polar Bear, at Early Learning Centre
This gift really DOES something - and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild polar bears. So it’s the perfect present for an eco-minded child who loves animals. The lucky adoptive parent receives an email update* on their polar bears. <br><br>The 12-month adoption pack also includes: An activation care, greetings card, polar bear facts booklet, adoption certificate (on activation), and more.<br><br>*Please note, internet access is required to receive the email update. The supremely soft polar bear toy is easier to look after than the real thing, and always keen on a cuddle. So they’ll be warm feelings inside all round - guaranteed.

Magic Maize Starter Kit, at The Early Learning Centre
Everything you need to get started on your Magic Maize creations. Includes scissors, sponge bowl, card, six picture cards and plenty of Magic Maize.

Dream Weaver, at ELC
This fantastic weaving set combines creativity with recycling – what a great combination.<br><br>Your child can turn your family’s used papers and magazines into bags, purses, mats, coasters, boxes and whatever other gorgeous things they dream up. <br><br> The helpful booklet takes your child through step-by-step projects as they master the easy weaving technique. As they tear, crease and weave, you child can enjoy the satisfaction of creating unique objects from scratch. The results make lovely homemade gifts too.

Times Tables Challenge CD, at The Early Learning Center
Lets learn the 2 to 10 times table with this double CD. Listen to and repeat the table, then sing along with the song. Each table is spoken twice and followed by the table song. Each song features sections without the answers so you can have fun whilst learning. Finally, there's the times tabke tests, so you can practice the tables before you take the times table challenge. CD booklet includes written tables. Approx 90 minutes running time.

Thomas & Friends - Water Tower, at ELC.co.uk
Encourage your child to reenact his or her favourite Thomas tales, or create new adventures by adding this water tower to their Thomas Wooden Railway System. The faux water level rises and lowers as children fill the engines.

Nick Baker Animal Tracking Explorer Kit, at The Early Learning Centre
Let wildlife expert Nick Baker guide your young bug hunters though the exciting world of animal tracking. Nick’s explored all over the world but maintains the back garden still has many secrets to discover. The equipment here has all been designed and specified by Nick to ensure it’s up to scratch for serious investigations and his field guide is a mine of helpful hints, tips and expert advice.<br><br>Everything will pack into the handy travelling bag and still leave room for an explorer’s sandwiches. A fun and fascinating starter kit for all budding naturalists.<br><br>

Christmas Sparkle Set, at Early Learning Centre
A set to add sparkle to cards, presents and decorations.

Panda, at ELC
Plastic panda

Blue CD Box, at The Early Learning Centre
Super-stylish CD carry case for up to 12 CDs.

Art Centre Starter Kit, at The Early Learning Center
This fantastic art kit, contains lots of goodies to get started on your craft activities. Contains 3 bottles of readymix paint, a splash mat, chubby brush, blackboard eraser, 4 sponge stampers, sponge brush, pattern roller, paint stampers, 10 chalks, 10 crayons.

Science Museum Walk'N'Glide Skates - Black, at Early Learning Centre
Getting your skates on couldn’t be easier than with these innovative Walk ‘n’ Glide wheels. A fully adjustable patented frame straps to feet in seconds, converting a pair of normal shoes into a fun and fabulous set of hot-pink skates. <br><br>Your child will improve their balance and coordination, and even learn about friction, forces and motion as they glide. <br>The unique two-wheel design makes it easy and safe for your child to walk on their toes when they need to go slow. And when they want to feel the ground beneath their feet again, the skates are small and neat enough to be easily stored away in a bag. <br><br>Fully adjustable to fit most shoe sizes. <br><br>Wheels approximately 7cm in diameter<br><br>

Mini Dinosaur Tub, at The Early Learning Center
Build your collection with these 48 mini dinosaurs.

Doll House Kitchen Room, at Early Learning Center
The perfect set for your doll family to plan and cook a meal. Set includes acooker, sink, refrigerator, table with shelves and lots of kitchen accessories.

Wooden Hammer Bench, at ELC
Classic wooden bench with 3 coloured pegs for toddlers to hammer.

TP Eagle Swing Frame With Seat, at The Early Learning Centre
Galvanised rust resistant steel swing frame complete with moulded seat. Comes with ground stakes for stability. The Eagle Swing can be built at two heights, to grow as your child does. For babies aged 6 months +, a high back baby seat is available separately, under catalogue number 104658. Swing frame at low height is 1.04 metres, and at full height is 1.83 metres.

Bosch Accessory Set, at The Early Learning Centre
Construction worker set with helmet, goggles, ear muffs and gloves.

15" Ceratosaurus, at The Early Learning Centre
Ceratosaurus

A3 Activity Paper, at The Early Learning Center
100 sheets of A3 coloured paper, ideal for painting and drawing.

Step By Step Music, at Early Learning Center
Lift each flap and listen to the sound of different music from around the world.

Junior Dump Truck, at Early Learning Centre
A great value chunky plastic dumptruck for indoor, outdoor, or sand play fun.

VTech Peek A Boo Sunny Face, at Early Learning Centre
Happy light-up sun face flashes along as your little one plays and learns by pressing the shapes or sticking them to the face for fun responses! shapes attach magnetically and each one is recognised individually to teach shape names, colours and weather concepts with fun melodies and sound effects. Pressing and sticking shapes on builds motor skills while lights, bright colours, interesting textures and fun sounds all give sensory stimulation for early development.

Carpet Road Playmat, at The Early Learning Center
Sturdy rug-style playmat, with lots of features to drive around. Leave it on the floor as a rug or roll it up to store.

Times Tables Challenge CD, at ELC
Lets learn the 2 to 10 times table with this double CD. Listen to and repeat the table, then sing along with the song. Each table is spoken twice and followed by the table song. Each song features sections without the answers so you can have fun whilst learning. Finally, there's the times tabke tests, so you can practice the tables before you take the times table challenge. CD booklet includes written tables. Approx 90 minutes running time.

Lunar Jim Talk Ted, at The Early Learning Centre
Create your own lunaradventures with Ted the robot. He has posable arms, legs and head and says five phrases.

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.