Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!

The Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Centre shopping experience online too, at The Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Centre to buy toys and games. See for yourself what The Early Learning Centre has to offer, at The Early Learning Centre website.

For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

Wake Up Alarm Clock Kit, at ELC
Paint this alarm clock with the six brilliant colours for a bright morning every morning. Your child can enjoy designing and painting this traditional-style bell alarm clock. There’s no winding required, as it’s battery powered. The hands glow in the dark too for easy night-time time-checks.<br><br>Having a fantastic alarm clock she painted herself might just help your little sleepyhead get up for school.<br><br>Clock 15.25 cm x 11.4 cm

V.Smile Shrek the Third Game, at Early Learning Centre
Teaches children school skills, including spelling, classification, shapes, categorisation, vocabulary, spatial sense, number order and more!

Snakes & Ladders and Ludo, at ELC
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Geomag Pastelle Panels - 84 piece set, at Early Learning Centre
Magnets just got more attractive. This set has all the addictive brilliance of Geomag, and now in pretty pastel colours. It includes pink, yellow and mauve rods, plenty of balls and a wide variety of transparent panels. <br><br>Your child can combine the pieces in endless ways to create static or spinning shapes, animals, buildings or their own abstract artworks. <br><br>Watch your child lose themselves in discovering how magnets work: clicking the bits together is totally absorbing yet strangely relaxing. <br><br>

Tin Spinning Top, at Early Learning Centre
press down the top to start the spinning action. spin it faster and faster until hugo and poppy disappear.

Design & Dress Kit, at The Early Learning Center
Two beautiful magnetic dolls with 23 dressing accessories.

Travel The World, at The Early Learning Center
Learn the countries and landmarks of the world with these fun games. Use Travel Tickets to visit different countries or match capital cities, landmarks and native animals to their country.

Pink Play Chairs, at The Early Learning Centre
2 Durable plastic chairs to sit on - great for an afternoon's painting or maybe just some tea and cake.

Wooden Threading Beads, at The Early Learning Centre
Ideal for shape and colour recognition, and developing numerical skills. 24 colourful beads for threading.

Old Macdonald Board Book, at Early Learning Centre
Farm animals faces top each finger, and board book on the palm. Suitable from birth.

Leappad Book - Thomas The Really Useful Engine, at The Early Learning Center
A huge rainstorm blows through the Island of Sodor. CRASH! A tree falls and breaks through the station house. Thomas' friends are sent out to find help and supplies to make repairs. When they don't return, Thomas braves the storm to find them and proves just what a really useful engine he can be.

Breakfast In Bed, at The Early Learning Centre
Pastel wooden tray with a complete yummy breakfast. Your child can make the breakfast, then enjoy it themselves or take it to a deserving toy – or parent. What a treat!

Ravensburger Puzzleball - Illustrated World Map, at ELC
This amazing puzzle ball gives all-round enjoyment. Fit together the curved plastic pieces and watch the world take shape. <br><br>The richly illustrated globe is erupting with life and colour, showing famous landmarks, natural wonders and native wildlife. All is depicted in such a lively, engaging way that it’s sure to capture your child’s imagination and feed their curiosity about the world.<br><br>Pieces are numbered on the back for help with construction if necessary and, when finished, the smooth, remarkably solid sphere will make a stylish display object for a child’s bedroom or anywhere else in the home. <br><br>Diameter 15cm

Santa Fe Loco Train, at Early Learning Center
Choo-choo! Your own 6V battery powered locomotive to drive, complete with realistic train sounds. Single forward speed, runs on smooth surfaces or tracks. Includes 12 curved pieces of track to make a circle. Max speed 1.5mph. Battery and charger included.

Pirates Seafaring Set, at ELC
Bring your adventures to life with this pirate set and other characters in our range.

Thomas & Friends - James, at Early Learning Centre
There's no way you're going to miss this colourful engine! Watch as smilingJames comes hurtling down the track with his load of coal close behind. Solidwood body and chassis with painted details, complete with front and rear magnets.

7 In 1 Activity Centre, at The Early Learning Centre
Activity-packed triangle featuring clock, alphabet frame, roll for paper, abacus, chalk board, sorting labyrinth and whiteboard.

AA Battery 4 Pack, at Early Learning Center
AA battery 4 pack

Tumble Tortoise, at The Early Learning Centre
Pull along this brightly coloured Tortoise and watch as he follows behind you.His shell comes off his back and then it can be used as a ball, which has lotsof beads inside.

Knights Sword & Shield, at ELC
Foam sword and shield to complement the knight's outfit (available separately).

What Is The Time? Pink Clock, at The Early Learning Centre
Working wooden clock with 'to' and 'past' marked on the face. Requires 1 x AAbattery (not included).

Farm Play mat, at The Early Learning Centre
The perfect play mat farm setting for the animals.

Roary Talking Big Chris, at The Early Learning Centre
Press Big Chris' tummy to hear him say seven phrases such as "you bend it, you mend it". Voiced by Peter Kay. Requires 3 x LR44 button cell batteries (included)

First Nursery Rhymes CD, at The Early Learning Center
First Nursery Rhymes CD. Hear the most favourite nursery rhymes.

Baby IQ Counting DVD, at Early Learning Center
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Light & Sound Funky Footprints, at Early Learning Center
Follow the footprints to hear lots of silly sounds and see flashing lights. Count along the numbered steps. Jump and land on the final footprints to get cheers as a reward.<br><br>Requires 2 x AA batteries.

Magnetic Frames, at Early Learning Centre
Mix 'n' match magnetic strips for framing works of art! Bag holds 3 completeA4-size frames.

Wooden Double Swing, at Early Learning Center
The Double Swing is designed to be sturdy and versatile to ensure long life, while maintaining the natural beauty and character of solid wood, blending into all type of gardens. Rope clamps make the swing seat height easily adjustable. Includes strong reinforced ground stakes for added stability. Made from Scandinavian Redwood, treated to ensure a long life, and child safe.

Charlie Caterpillar Rocker, at ELC.co.uk
Charlie is brightly coloured and softly padded with crinkles rattles and squeakers in his feet. Press Charlie’s antennae for fun phrases and melodies.Solid wood frame, handgrips and footrests for added safety.Requires 2 AA batteries Suitable from 9+ months. Seat height 30cm

Junior Kickboard, at The Early Learning Center
Lightweight float great for swimming practice.

All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you’ll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.