All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you’ll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Fairy Wonderland, at Early Learning Center
Magical fairy wonderland with four different areas for fairies to flutter around. The enchanted pond contains lily pads, toadstools and a rainbow arch leading onto the fairy house, with trees and swings for fairies to play on. The fairy garden and magical woodland contain beautiful butterflies and flowers.<br><br>Figures availableseparately.

Learn To Dress Rosie Doll, at Early Learning Centre
Dressing Rosie teaches children to dress themselves. Buttons, poppers and buckles for little hands to practise on.

My Travel Colouring Book, at Early Learning Centre
The rollers on each side enable your child to scroll through colouring pictures easily and choose which one to do for themselves. Comes with printed roll of 15 pictures and six crayons.

Push Along Velvet, at ELC
Push along or ride-on toy, wooden hand grips, horse sound effects . Suitable from 9+ months approx. Handle height 54cm. Seat height 38cm. Requires 2 AA batteries.

V. Smile Cinderella Game, at Early Learning Centre
Help make all Cinderella's dreams come true! Teaches letters, shapes, colours, logic, music and navigation.<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

My First LeapPad Cars Book, at Early Learning Centre
Double-sided books with a fun storyon one side and interactivities on the other.

Moon In My Room, at The Early Learning Centre
What's different about the moon tonight? It's inside your room! This authentically detailed model of the moon hangs on your wall and shines moon light just like the real moon. The twelve different phase settings let you match what the real moon looks like outside. <br><br>You can also listen to the audio CD to learn exciting facts about the moon and its unique relationship with the Earth. A built in light sensor illuminates the moon when it gets dark and then you can set the phase you want by using the remote control. The Remote Control allows for manual function or automatic mode for viewing the moon's phases. There is also an auto shut-off mechanism to preserve battery life. <br><br>It is really easy to set up and no mains electrics are required. Just position the unit and use the wall mountings that are included in the box.<br><br>25cm diameter x 8cm deep

Lunar Jim Talking Jim, at ELC.co.uk
Create your own lunaradventures with Jim. He has posable arms, legs and head and says five phrases.<br><br>Available from October.

Wooden Glockenspiel, at The Early Learning Centre
Eight-note rainbow glockenspiel that's really fun to play, with two sticks and a washboard too.

Trumpet, at The Early Learning Center
Jolly trumpet with 4 coloured keys to help you remember each note.

Activity Donkey, at Early Learning Center
Colourful seaside donkey, full of fascinating textures.With wiggle toy, squeaky starfish, jingly octopus, mirror, squeaky seagull, shell teether and ribbon tail.

30cm Baby Boy-White Doll, at ELC.co.uk
A 30cm soft-bodied baby doll. Sit him up and he will open his eyes, lay him down and he will go to sleep.

Automoblox - Blue S9 Sedan, at The Early Learning Center
Cool, tactile and fascinating for little fingers, this car comes ready-to-go, and can also be pulled apart into its 20 wooden and plastic components. <br><br>While your child discovers how to dismantle and rebuild their automoblox, they’re exploring how shapes work, and boosting their fine motor skills. <br><br>Even more importantly, the car goes like a dream when pushed across the floor, and the sturdy wood can easily withstand collisions with skirtings or any daydreaming grown-up’s ankles. <br><br>All automoblox cars are compatible, and their pieces can be combined.<br><br>Car approximately 20 cm long

5 Pack King Team Knights, at ELC
Rival teams of knights in full armour.

Charades, at The Early Learning Center
Take turns to act out what's on the card – without talking of course. With 36 cards.

This Little Piggy Book, at Early Learning Centre
Five adorable piggy faces top each finger of velour glove puppet that features a small board book attached to the palm. making the entire puppet self-contained and perfect for reading aloud.

Leappad Madagascar Book, at Early Learning Center
Escape from the Central Park Zoo with Alex, Gloria, Marty and Melman in a wild jungle adventure! It's a rollercoaster ride that ends up turning their lives upside down when they are marooned on the exotic island of Madagascar. This book teaches animal facts, "hello" and "goodbye" in 9 languages, short and long vowels, spelling, parts of speech, addition and subtraction and geometry.

Wobbly Wheels Fire Engine, at The Early Learning Centre
Watch as his eyes wobble as you push him along. Listen to the sirens. Push the different buttons for various sounds and melodies. Adjustable sound level. Helps develop hand and eye coordination.

Thomas & Friends - Lights And Sounds Percy, at The Early Learning Centre
A junior member of the principal team of engines. This little chap is normally quite happy puffing around the yard. He's always keen to oblige, a fact of which the other engines are apt to take advantage of. This deluxe version brings Percy to life like never before. Hear him whistle and see his working headlight. Also the faster you push him the faster he "chugs".

Wooden Stacker, at Early Learning Center
Stack the 7 rainbow-coloured discs. Helps develop hand-eye coordination. Stacking pole comes with rounded top and base to prevent injury if your child falls on the pole.

Tractor & Trailer, at Early Learning Center
For completing essential farm jobs.

JCB Quad Bike, at The Early Learning Center
Chunky JCB electric quad bike with rechargeable 6 volt battery. With hand accelerator and brake and progressive acceleration for a smooth start.

Bug Stacking Tower, at ELC.co.uk
Full of crinkles, textures and shapes for your baby to explore. Stack the textures pieces onto the wooden pole. Made from forest friendly wood.

Large Happy Family Snap, at Early Learning Center
Large Happy Families Snap Cards. Who can collect the most families and win the game ?

Crawl And Roll Mirror, at The Early Learning Center
Push along this light-up mirror, and crawl after it. Listen to the music, and check out the gorgeous baby inside as the mirror spins around.

Fisher Price Sing-Along Stage, at The Early Learning Center
Fun packed music centre with four instruments, lights, microphone and two music modes to encourage your baby to dance and play.

Touch And Feel Bugs Lift Out Puzzle, at ELC
Puzzle with four chunky, textured lift-out pieces.

Junior Loader, at Early Learning Centre
A great value chunky plastic Loader for indoor, outdoor, or sand play fun.

Fisher Price Push & Go Farm Truck, at ELC.co.uk
Push the cow driver down to make the truck move and hear sounds. The baby animals click and rattle.

Crayola Colour By Numbers, at Early Learning Center
Colour by numbers book contains 6 mini markers & new pictures

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!