All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you’ll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Small UV Suit - Blue, at Early Learning Centre
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Super Scribbler - Blue, at ELC
With 3-in-1 pattern roller, 4 stampers, mechanical wiper, pen and tray.

HappyLand Water Lily Canal Boat, at The Early Learning Centre
Floating canal boat with separate dog house and detachable lifebelt. The toplifts off to reveal living area.

Blossom Farm Light Up Cot Pal, at Early Learning Centre
Soft and friendly two-in-one puppy hangs on the side of the cot. His nose glows when his ear is pressed. Unfold the puppy's body and he becomes a soft cushioned playmat for even the youngest baby to enjoy some floor time. Requires 3 x C batteries.

Paint Your Own Butterfly Money Box, at The Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Non Spill Paint Pots, at The Early Learning Center
Avoid spillages with these 6 brilliant paint pots.

Build Your Own Combustion Engine, at ELC
This fantastic kit allows children and adults to build a realistic working model of a combustion engine. When completed not only does it display a genuine chrome effect to look like the real thing, but also has light and sound features. <br><br>Everything required to build this beautiful replica is contained within the box, the finished item that has light up spark plugs, moving pistons and working fan belt that will educate and inspire. <br><br>The easy to follow instruction manual is designed on the same basis as the legendary ‘cut away’ model format that the Haynes name is famous throughout the world for. <br><br>Once completed your young model maker can go online and register the built engine, and will receive back a certificate of authenticity from Haynes.<br><br>

Rainbow Spring, at Early Learning Centre
Watch this brightly coloured spring bounce, stretch and walk down the stairs.

My Travel Art Desk, at Early Learning Centre
Everything you need for contented car journeys. This clever case attaches to the back of the seat in front. It opens up to make a little desk perfect for your child to draw, colour or write at. Comes complete with a paper pad, felt-tip pens, crayons and pencil case.

Illuminated Antworks, at ELC
Ants are amazing little creatures, and now your child can see them in action with this illuminated Antworks. <br><br>The space-age gel habitat developed by NASA (non-toxic and containing all necessary nutrients) allows your child to watch with wonder as a whole new creepy-crawly community forms before their very eyes. <br><br>Almost as soon as ants are introduced to their new home they’ll start ‘talking’ and working in teams to create a fascinating network of 3D tunnels. These can be illuminated by the integrated LED lights and studied in detail with the magnifying glasses provided. <br><br>It will certainly foster your child’s curiosity about the natural world around them – the garden path will never seem the same again.<br><br>Antworks container approximately 15cm x 16cm

TP Kingswood Hideaway Panels, at Early Learning Centre
Two panels to enclose the open sides of the Kingswood Low Tower. Both have a rollup door - one a porthole window too - ideal for making your Kingswood play system into a cosy den.

Fisher Price Kid Tough Speakers, at The Early Learning Center
Easy enough for even a preschooler, the Kid Tough FP3 Player simply docks into the speakers without wires for audio entertainment without headphones. Features an eject button, volume control, high quality speaker sound and a handle to take on-the-go!

Farm Play mat, at The Early Learning Centre
The perfect play mat farm setting for the animals.

Solar System Mobile, at Early Learning Center
Feed your child’s dreams of space exploration with this solar system mobile. <br><br>Your child can build the planets (no sticky glue required), paint them with the luminous paint provided, and then hang them up in the right order around the glowing sun. <br><br>The mobile’s glow-in-the-dark paint just needs a minute of ‘charging’ in light to give a reassuring glow. Now your child will know their Venus from Saturn, and challenge you to a game of name that planet.<br><br>

4" Bmw Diecast, at The Early Learning Center
Realistic 4" BMW

Build Your Own Bulldozer, at ELC.co.uk
Vehicles designed to be taken apart and built up again, as many times as you like. With a battery-operated screwdriver to loosen and tighten and nuts and bolts.

Take Along Tortoise, at ELC.co.uk
Wooden-bodied tortoise with rattling legs on cords so your baby can pull them. The head jingles when your baby moves it. Available from October.

My First LeapPad System - Pink, at The Early Learning Center
Engages pre-schoolers with fun stories and activities which teach phonics awareness, number recognition, shapes, colours, matching, music, songs and much more. Requires 4 x AA batteries.

Pink Personal Stereo, at The Early Learning Center
This sturdy personal stereo is for cassettes. It has chunky buttons, an autostop and volume limiter. Great for music or stories on the go. Requires 2 x AA batteries.

Teaching Watch Boy, at ELC.co.uk
Learn to tell the time with this funky watch.

V.Smile Learning System - Pink, at ELC
Number one selling educational console teaches English, maths, logic, science and more through the TV. With joystick and learning game.<br><br>Requires 4 x AA batteries or 9V adaptor.

Colour Explosion, at The Early Learning Center
Colour explodes off the paper in amazing rainbow effects!Crayola Colour Explosion lets you create wild multi-coloured effects with a single colour reveal marker! The unique clear ink marker works only with Colour Explosion black paper, revealing hidden colours behind it for amazing designs!<br><br>Just start drawing and watch the colours magically appear!

Thomas the Tank Engine Xylophone, at Early Learning Centre
Read and play this musical book.

Blossom Farm Soft Cubes, at ELC
Six colourful cubes for your baby to feel, hold and toss. As your baby grows, they can match up the animal halves and build or knock down a soft tower. Each cube features a bell, rattle or squeaker.

Bridge and Crane Figure of 8 Set, at ELC.co.uk
28-piece set includes Thomas, cargo car, magnetic cargo, Sir Topham Hatt, Sling bridge and exclusive Swivel Crane!

Baby Days, at Early Learning Center
A lovely soft pink bag, opens up to reveal baby doll with accessories and on one side there is a sewn in cot to put baby to bed.

Poster Paints, at ELC
Collection of 10 different coloured poster paints. Ideal for painting your favourite pictures

Dino Lookout, at The Early Learning Center
Help the ranger use the search-light to spot the huge dinosaur, then drop the net at the right moment. Or lure the little one into the cage. The ranger can venture down the ladder, but is it safe?

Wooden Cut & Play Sandwich Set, at The Early Learning Center
Mix and match the fillings to make gourmet wooden play sandwiches.

Fisher Price Sit & Stand Giraffe, at The Early Learning Center
Handle like ears allow baby to pull themself up to the standing position where they can "feed" the giraffe 1 of 3 balls and be rewarded with fun sound effects.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.