For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Click Clack DinoFisher Price Sing-Along StageWooden Hammer BenchSolar System MobileLeapfrog Learn &Amp; Groove Zoo BallElectronic Phonic PairsPush Rattle &Amp; RollKaleidoscope CameraLarge CheetahPrimrose &Amp; Violets CottageFairy Girl HelmetAssorted Soft Stuff CuttersFisher Price Stride To Ride LionGlockenspielStacking CupsScience X - Five Senses Experiments KitLetters To SantaPlanet Protectors - Ice &Amp; SkidooMake Your Own TeddyHarveyWalkie Talkie GirlFisher Price Sit &Amp; Stand GiraffeMamas And Papas Stanley Snail RockerRoary &Amp; Max Friction CarsFoam ZoomerJolly Phonics PuzzleOllie OctopusThomas &Amp; Friends - EmilyBusy Bugs Activity BugSingalong Personal Cd Player - Pink

The Wheels On The Bus Cd, at ELC
A wonderful collection of activity songs and rhymes.

Tipover Crate Game, at ELC
The object of this absorbing game is to get your Tipper playing piece from start to finish by tipping crates to create paths. To start, set up crates to match any one of 40 Beginner-to-Expert card challenges. Next, tip them over to connect your Tipper to the red crate - your final destination on the card.<br><br>There’s a catch: your Tipper can’t jump over empty grid spaces. Sounds easy, just wait and see… <br><br>The mind-boggling fun escalates as the challenges progress from beginner to expert in 40 levels. <br><br>A crate puzzle game (groan) for one player. Equally head-scratching at home or when travelling in the car.<br><br>

Apron Small - Flowers, at The Early Learning Centre
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Confetti Pens, at The Early Learning Centre
Shiny sequin pieces in six transparent glue pens.

40 Chunkie Chalks, at Early Learning Centre
In a wide range of pastel colours and white.

Mamas & Papas Polaris Sportsman 400, at The Early Learning Centre
Sporty fun battery operated quad bike comes complete with:<br><br><ul><li>High Quality re-chargeable battery ride-on with 6volts power. </li><li>Single Speed Forward only</li><li>Accelerator and Brake on same pedal for added safety</li><li>Includes back racking</li><li>Max Speed up to 2.5mph</li><li>Suitable to carry up to 20kg approx</li></ul>

Build & Play Plane, at Early Learning Centre
Designed to be taken apart and built up again, as many times as you like. With battery operated screwdriver to loosen and tighten nuts and bolts.

Jolly Phonics Book 7, at Early Learning Center
Fun activity books get reading and writing skills off to a flying start. Book 7of 7.Jolly Phonics is a fun, multisensory way to learn the sounds that lettersmake and how to put them together to build words.

Gigantic Farm Animals Floor Puzzle, at ELC
Large 53-piece floor puzzle featuring realistic farm animals in a grassy meadow. Size 95 x 135 cm.

VTech 9v Adaptor, at The Early Learning Centre
Save batteries by using the VTech adaptor to plug V.Smile into the mains. Can also be used with other VTech products featuring an adaptor socket.

Rockstar Guitar - Blue, at Early Learning Centre
With buttons on the fret board that can make tunes and drum sounds. Includes sunglasses with a hands-free microphone, and lights that flash in time to voice and guitar sounds.

Crayola Illumination Station, at Early Learning Centre
Trace background scenes or unlockthe light unit to project images so you can draw characters and foreground details. 4 x AA batteries required.

Create A Night Sky, at Early Learning Centre
Because you would give your child the world if you could, go one step further and give them the ultimate gift of the universe.<br><br>They can follow in the footsteps of famous astronomers and create their own night sky with the domes of the Northern and Southern Hemispheres.<br><br>The assembled Create A Night Sky works as a projector creating a brilliant planetarium in your child’s room for them to star gaze every night.<br><br>Projector measures 12cm in diameter

Enchanted Carriage Set, at Early Learning Center
Carriage, unicorn, prince, princess and fairy godmother.

V.Smile Shrek the Third Game, at ELC
Teaches children school skills, including spelling, classification, shapes, categorisation, vocabulary, spatial sense, number order and more!

Maddy Sleepover Set, at The Early Learning Center
Fabric doll with blonde bunches is a perfect friend for sleepovers. Comes with removable dress and boots, pyjamas, teddy and her own sleeping bags

Pull & Go Dragon Set, at Early Learning Centre
Pull back the knight and dragon and let the battle commence!

Paint Your Own Tea Set, at Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

In The Night Garden Ninky Nonk, at ELC.co.uk
With five colourful train cars to connect together for endless roll-along fun! All 5 cars of Ninky Nonk split into 3 seperate pieces. Cammed wheels for easy movement; Pieces connect together to enhance train play.

Tin Spinning Top, at Early Learning Centre
press down the top to start the spinning action. spin it faster and faster until hugo and poppy disappear.

TP Kingswood Green Crazywavy Slide, at The Early Learning Centre
The Crazywavy slide makes for a fun exit. Its handles securely attach to the Kingswood Low Tower at low or high height (shown at low height in the picture), so it can be used by children as young as 12 months up to 10 years as you expand your Kingswood play system.

Thomas & Friends - Iron 'Arry & Bert, at ELC
These two diesel engines work together in the scrapyard.

ABC 123 Lift-out Puzzle, at The Early Learning Centre
To help teach letters and numbers. Set of 2 puzzles

Stacking Faces, at ELC.co.uk
Bathtime Stacking Faces features 4 different coloured faces that stack together.

Santa Fe Loco Train, at The Early Learning Center
Choo-choo! Your own 6V battery powered locomotive to drive, complete with realistic train sounds. Single forward speed, runs on smooth surfaces or tracks. Includes 12 curved pieces of track to make a circle. Max speed 1.5mph. Battery and charger included.

Tri Skates, at The Early Learning Center
These amazing skates have 3 wheels to help with balance and gain confidence in skating right from the beginning. Adjustable size. Knee and elbow pads along with helmet available separately.

My Month Planner, at ELC
Plan your month and help your child anticipate what's ahead with the colourful pieces and symbols.

Bobble-Headed Dinos Craft Kit, at ELC
Perfect creative fun. Two jolly wobbly-bobbly headed dinosaurs to colour and decorate exactly as you want to. There’s some cool cut out scenery to colour and fit together to complete your scene and that’s it! No right or wrong way. Just creative learning, imagination and play at it’s best.<br><br>Large dino Length 19cm Height 12cm Width 8.5cm<br>Baby dino Length 6.75cm Height 6.35cm Width 5.75cm

Sea Serpent, at ELC
Scare unsuspecting pirates with this monstrous sea serpent

Bug Stacking Tower, at Early Learning Center
Full of crinkles, textures and shapes for your baby to explore. Stack the textures pieces onto the wooden pole. Made from forest friendly wood.

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!