All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you’ll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the Early Learning Centre shopping experience online too, at Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing Early Learning Centre to buy toys and games. See for yourself what Early Learning Centre has to offer, at Early Learning Centre website.

Soft Stuff Train Extruder, at ELC
Pick a wheel, slot it on the front of the train then push down on the cab to squeeeeze Soft Stuff out of the front in different shaped sausages.

Wooden World Steam Engine, at ELC.co.uk
Cool Steam Engine with sounds. Batteries included.

Header & Wand, at Early Learning Center
Headdress and wand to go with the Snow Fairy outfit.

Ducati Monster, at The Early Learning Centre
Superb 12 volt re-chargeable 2 wheeled battery motorbike. Dual speed. Hand grip accelerator and pedal brake. Engine sound, front lights and horn Maximum speed up to 4.6mph Dimensions 73 x 78.5 x 122cm Suitable to carry up to 20kg 3 - 8 years approx

Buggy Activity Center, at ELC.co.uk
Colourful activity centre clips on any buggy to keep baby occupied.

Rocking Horse, at The Early Learning Center
Soft and sturdy coffee-coloured horse to sit and rock on, with shiny red rosette.

Wooden Magnetic Playcentre, at Early Learning Centre
Wooden playcentre with magnetic chalkboard, magnetic letters, paper, chalks and eraser.

Inflatable Jet Backpack, at Early Learning Center
Jet pack to go with spacesuit. Makes realistic sounds: take off, landing, countdown and rocket.

Roary 2 Jigsaw Puzzles In A Box, at Early Learning Centre
Piece together these two jigsaws to create a Roary scene! 1 x 24 piece and 1 x 12 piece.

Rosebud Dolls House, at ELC.co.uk
Absolutely gorgeous three-storey doll's house with fully opening frontage and attic. With doors, windows and shutters to open and close, open staircases and plenty of space to arrange and rearrange the rooms however you choose.<br><br>Room sets shown in picture are sold separately.

White Paper Roll, at Early Learning Centre
White paper roll

Roary the Racing Car Wheel Book, at Early Learning Center
Interactive fun with this new TV character.

Sticky Dartboard, at The Early Learning Center
Velcro dartboard with clear numbers and 2 sets of 3 darts.

Jolly Phonics Book 4, at The Early Learning Center
Fun activity books get reading and writing skills off to a flying start. Book 4of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words

Wooden World Carry Case, at ELC.co.uk
Zip-up case with handle and strap for travelling or storage.

Touch And Feel Family Lift Out Puzzle, at Early Learning Centre
Four piece puzzle featuring Dad, Mum, boy and girl.

Primrose & Violets Cottage, at Early Learning Centre
Primrose and Violet's sweet little home, with two scented figures and play accessories.

Whizz Around Garage, at The Early Learning Center
This chunky garage is ideal for little hands to get to grips with. Includes an exciting spiral descent and ramps, 3 cars and 6 sounds. This fun toy will help your child develop their manual dexterity and provide hours of imaginative play. Requires 3 x AA batteries.

My First Shop, at The Early Learning Center
Fantastic compact cash register set designed specially for young shopkeepers. Press the chunky keys to light up the numbers on the screen, push down the fruit on the scales, roll the conveyor belt and open and close the till.

TP Explorer Den, at Early Learning Centre
Turn your climbing frame into a secret hide-out. This tough, weatherproof tent fits with the TP EXPLORER climbing frame and platform to create a brilliant hideaway. With two roll-up doors, a secret door, and transparent window.

Wooden Castle Of Courage, at Early Learning Centre
Varnished wood castle forbrave knights' adventures, with drawbridge, working portcullis, turrets, walls to fire arrows from and room inside for the royals.

Medieval Heroes Set, at Early Learning Centre
Includes a white wizard, mythical fire breathing dragon, swordsman and archer for use with the Castle of Courage.

Satin Vanity Case, at Early Learning Centre
Pink fairy case with a satin feel. Contains toy hairdryer, tongs, brush, comb, mirror, and clips.

Thomas & Friends - Toby's Windmill, at Early Learning Centre
Push Toby's lever to rotate blades. Trains can pass through the windmill. Load flour with the windmill's barrel loader! Comes with cargo car and magnetic cargo.

Mini Spade & Rake, at ELC
Great for use with one of our sandpits. Colours may vary.

Cup Cake Baby Sling, at The Early Learning Center
Soft pink sling with spotty pink and white lining and woolly trim. Great for taking dolls out and about.

Easy Grip Scissors - Lefthand, at The Early Learning Center
Soft grip for little hands.

Thomas & Friends - Daisy, at ELC.co.uk
A classy, sassy passenger diesel. She believes that she should only carry passengers, and never ever pull trucks, although she will help out in an emergency.

Micro Scooter - Pink, at The Early Learning Centre
Lightweight micro scooter suitable for children from 3 years

Fisher Price Bounce & Spin Zebra, at Early Learning Center
Lively zebra encouragesbouncing with rewarding songs and sounds. Handlebar features fun finger activities, two springy characters and a light-up bead ball. Seat height29cm, non adjustable.Requires 3xAA batteries.

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!