ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

Much more than simply just another toy store, ELC UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC produce some of the most fun and creative toys that you can buy. When you shop online at ELC you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC is lots of fun - and you're sure to want to go back again and again!

Jolly Phonics Puzzle, at ELC.co.uk
Slot-together puzzle with pictures to liftout, revealing the matching word.

Wooden Pan Set, at Early Learning Center
Prepare a delicious and nutritious meal with this fantastic cooking set.

Friction Movement Train, at Early Learning Center
Push the brightly coloured train across your floor and let him go to watch him chugg away!

Magnetic Frames, at Early Learning Centre
Mix 'n' match magnetic strips for framing works of art! Bag holds 3 completeA4-size frames.

Racing Car, at ELC
These perfect miniature replicas of your favourite cars will provide hours of fun. Available in 12 designs these cars are great to collect!Lucky dip, one car per order.

Shopping Basket, at The Early Learning Center
Hand basket, ideal for collecting groceries in the shop.

Baby IQ The World Around Us DVD, at ELC.co.uk
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Fisher Price Digital Camera - Blue, at Early Learning Centre
With dual hand-grips and two-eye viewing for easy use. The 3 cm colour LCD screen allows kids to instantly see the pictures they have taken. Features include 8 MB memory for over 60 pictures, USB cord for computer connection, photo editing CD-Rom, built-in flash and wrist strap.

Messy Mat - Bugs, at Early Learning Center
Wipe-clean mat that instantly protects your floor from flying paint, spilt water or dropped felt tips. 90 x 110cm.

Megabloks Maxi 100 piece Tub, at ELC
Large storage tub with 100 large MaxiBlocks in bright colours. Great for creative building, stacking and knocking over. H37 x W44 x D35 cm.

Thomas & Friends Engineers Bridge Set, at ELC
Engineers Sling Bridge Playset is a 54 Piece set including Thomas, Mike and his tender, Brake Van, Cargo Car, Sling Bridge, Sodar Oil Station, Sir Topman Hatt & 2 Workmen accessories.

Noah's Ark Wooden Shape Sorter, at Early Learning Centre
Animal-shaped wooden pieces to fit into the holes in Noah's Ark shape sorter.

AAA Battery 4 Pack, at Early Learning Centre
AAA battery 4 pack

Make Your Own Felt Bags, at The Early Learning Centre
Decorate a pretty felt bag with felt flower shapes and ribbons.

Coupe Ride On, at Early Learning Center
Sporty car to pusharound in, indoors or out, with hooter.

Pirate Pip Beach Ball, at ELC
Inflatable beach ball with Pirate Pip design.

Pirate Pip Float Tube, at The Early Learning Center
Inflatable fun in thewater with Pirate Pip and Maisy Mermaid

The Wheels On The Bus Cd, at The Early Learning Centre
A wonderful collection of activity songs and rhymes.

TP Crazywavy Slide, at ELC.co.uk
Slide with chunky wave design. High side walls and wide chute body for safer descent. 2 built in handrails and 3 heavy duty steps with friction pattern for extra confidence. Self assembly.<BR><BR>Slide extension shown is available separately.<br><br><b>Delivery is FREE for this item.</b>

Flip Mobile Phone, at ELC.co.uk
Pretend to call a friend with this easy to grip flip mobile phone. with bright buttons. Plays music, makes phone sounds and says 'hello' and 'goodbye'.

My First LeapPad Ratatouille Software, at Early Learning Centre
Anyone can cook—and you can help Remy prove it! Discover French words, nutrition, table manners and essential preschool skills as you help Remy and Linguini become two of the best chefs in Paris!<br><br> Teaches:<br><br> <ul><li>Pre-writing skills</li><li>Counting 1-10 </li><li>Shapes </li><li>Parts of the body </li><li>Feelings </li><li>French culture </li> </ul>

Knight's Jousting Set, at The Early Learning Center
With slot-together barrier and 2 knights with jousts on pull-back horses.

Drum, at Early Learning Centre
Colourful drum with 2 drumsticks and neck cord.

National Geographic Explorer Kit, at ELC.co.uk
Little explorers will love being at large in the great outdoors with this fantastic kit. There’s a magnifying glass and a pair of top-quality binoculars for close inspections, an LED torch for nocturnal nature-watching, and a compass for expert navigation. <br><br>Once they start hunting around, your child will see that nature is full of wonders, from fabulous flowers to deliciously disgusting bugs and beasties. They can test their new-found knowledge with the Nature Quiz cards included, designed to entertain and educate. <br><br>The solid, sturdy equipment can be used in virtually any outdoor environment but there’s no need for your child to stray far. Even the humblest of back gardens is teeming with life and fascinating things.<br><br>Magnifying glass lens 3.3cm in diameter<br>Compass 5cm in diameter<br>Torch 8.5cm long<br>Binoculars approximately 11.5cm x 12cm<br>

Fabric Purse, at ELC
Carry all your treasured posessions in this beautiful purse.

Graco Stroller, at ELC
Stylish and sturdy red stroller for dolls who like to get out and about.

Grow Your Own Four Leaf Clover, at Early Learning Centre
Today could be your child’s lucky day when you give them this gift of a Grow-your-own Four-Leaf Clover. The seeds have been specially bred (not genetically modified) so up to 80% of the plants will have 4 lucky leaves, instead of the usual 3.<br><br>Even NASA couldn’t resist getting their hands on this, as they have developed the really cool-looking Space-GelTM, packed full of nutrients for the plant to grow in. It’s a brilliant little desktop ‘green’ house.<br><br>Once the clover outgrows their mini-greenhouse, your child can plant them into the soil pellet provided and watch the four leaf clovers sprout even more.<br><br>This is gardening for kids who don’t want to get too mucky but like to be extra lucky.<br><br>Mini Greenhouse measures 12 x 4cm

HappyLand World People, at The Early Learning Center
An assortment of different people from all around the world.

Hand Bubble Blower, at The Early Learning Center
(Hand bubble blower shown in girl's hand) Hand-held blower makes billions of bubbles. With dipping tray and bottle of bubble mixture. Colours may vary. Requires 2 x AA batteries.

Micro Scooter - Blue, at The Early Learning Centre
Lightweight micro scooter suitable for children from 3 years

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you’ll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.