All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you’ll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.

The Early Learning Center UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Center shopping experience online too, at The Early Learning Center Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Center UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Center to buy toys and games. See for yourself what The Early Learning Center has to offer, at The Early Learning Center website.

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

30cm Baby Boy-White Doll, at ELC.co.uk
A 30cm soft-bodied baby doll. Sit him up and he will open his eyes, lay him down and he will go to sleep.

Wooden Double Swing, at ELC.co.uk
The Double Swing is designed to be sturdy and versatile to ensure long life, while maintaining the natural beauty and character of solid wood, blending into all type of gardens. Rope clamps make the swing seat height easily adjustable. Includes strong reinforced ground stakes for added stability. Made from Scandinavian Redwood, treated to ensure a long life, and child safe.

Fisher Price Kid Tough FP3 Player - Pink, at Early Learning Centre
Durable and easy/safe way for preschoolers to play songs & stories. Coming in Pink & Blue, the Kid-Tough FP3 Player includes CD software & a USB cable to update the player, 1.4" backlit LCD screen which displays the song & story titles, with over 30 minutes of preloaded song & story content, 128MB of memory, an SD card slot for expandable memory, USB Cable kid-friendly headphones and a breakaway neck strap for portability.

Wooden Number Puzzle, at Early Learning Center
Jigsaw pieces to match together.Designed to help with counting and number recognition from 1 to 10.

Red Small Uv Suit, at ELC.co.uk
Wetsuit protects from sunburn and harmful UV rays. With 50+ UV protection.

Snakes & Ladders and Ludo, at Early Learning Centre
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Pencil Sharpener, at ELC.co.uk
A handy little pencil sharpener

Planet Protectors Ace, at ELC.co.uk
Ace is an Orangutan and he defends the rainforests against Doc Tox's polluting GLOBS. He is the scout of the team and is always looking to save the rainforest.

Chunkie Pens, at The Early Learning Centre
Set of 10 chunky, washable pens in bright colours.

Wooden Stampers, at Early Learning Centre
Great for making fun patterns. Assorted designs, lucky dip!

Moon In My Room, at The Early Learning Centre
What's different about the moon tonight? It's inside your room! This authentically detailed model of the moon hangs on your wall and shines moon light just like the real moon. The twelve different phase settings let you match what the real moon looks like outside. <br><br>You can also listen to the audio CD to learn exciting facts about the moon and its unique relationship with the Earth. A built in light sensor illuminates the moon when it gets dark and then you can set the phase you want by using the remote control. The Remote Control allows for manual function or automatic mode for viewing the moon's phases. There is also an auto shut-off mechanism to preserve battery life. <br><br>It is really easy to set up and no mains electrics are required. Just position the unit and use the wall mountings that are included in the box.<br><br>25cm diameter x 8cm deep

Shopping Basket, at ELC
Hand basket, ideal for collecting groceries in the shop.

Virtually Indestructible Plane, at Early Learning Centre
At last, a remote control plane that won’t come a cropper on its first crash landing. Made of special memory foam, it’s practically impossible to break. <br><br>It’s a fantastic flyer too, performing impressive loop the loops and other stupendous stunts with ease. The battery charges in just five minutes direct from the handset (no unwieldy mains adaptor needed), giving up to eight minutes of amazing aviation at a range of 60 metres. <br><br>Novice – and experienced – pilots can now be fearless flyers. <br><br>Wingspan 50cm

Pink Camper Van, at The Early Learning Centre
Ideal for doll family holidays! With kitchen, living and sleeping area and gingham curtains.

See Saw Snail, at ELC.co.uk
Learn early balancing skills with this fun snail. Made from forest friendly wood.

Croco Rocker, at Early Learning Centre
There's plenty of room on this fun, green, plastic rocker.

Enchanting Mermaids, at Early Learning Centre
Four beautiful mermaids who love playing together under the waves.

Jungle Beat Set, at Early Learning Centre
The seven pieces of jungle themed instruments comprise a crocodile flute, a jungle drum with neck strap and two drumsticks, a monkey tambourine, two parrot maracas and two frog castanets. This percussion set supports the National Curriculum Key Stage 1 Music.

TP 12ft Canberra Trampoline Cover, at ELC
Made from PVC with drainage holes and an elasticated hem. Keeps the trampoline clear of dirt and garden debris.

Remote Control Solar System Mobile, at The Early Learning Centre
Nowhere is more exciting for children than outer space, and now they can explore it in their own bedroom with this motorised, ceiling-mounted mobile. <br><br>Nine planets obit an illuminated sun, while an audio CD takes your child on a fascinating tour through the solar system. They’ll learn the origins of the sun and planets, and about what makes Earth so special. With atmospheric music and the planets circling overhead, the wonders of space are brought spectacularly to life.<br><br>Movement is controlled by a remote control handset which also features a built-in light pointer and comet maker to project a comet swooshing around the sun. There couldn’t be a more thrilling way for your child to discover their place in space.<br><br>Mobile approximately 107cm in diameter.

V.Smile Learning System - Pink, at ELC
Number one selling educational console teaches English, maths, logic, science and more through the TV. With joystick and learning game.<br><br>Requires 4 x AA batteries or 9V adaptor.

Mini Bulldozer, at Early Learning Centre
A great value plastic mini Bulldozer for indoor, outdoor, or sand play fun.

Weigh It Up, at The Early Learning Center
When the numbers balance, the answer is correct! Comes with numbers 1 to 10, which can be easily stored inside the scales.

Lunar Jim Talking Ripple, at ELC.co.uk
Ripple has posable arms, legs and head and says five phrases.

Kazoo, at The Early Learning Centre
Blow through the top of the Kazoo to make tuneful buzzing sounds.

Shake Rattle & Twist, at ELC.co.uk
Pair of colourful rattles to help explore new sounds and textures.

Wooden Trampoline, at Early Learning Centre
An easy to assemble wooden trampoline using unique individual elastic cords, guaranteed to provide years of bouncing fun. Suitable for children up to 10 years.

Bridge and Crane Figure of 8 Set, at Early Learning Centre
28-piece set includes Thomas, cargo car, magnetic cargo, Sir Topham Hatt, Sling bridge and exclusive Swivel Crane!

Planet Protectors - Doc Tox Slime Cave, at ELC
Doc Tox's lair has a pump for pushing out GLOBS, a rotatable GLOBS shooter at the top and a skull cave beneath to capture Planet Protectors. Available from October. Doc Tox and Ace figures available separately.

Play Buttons, at ELC
A jar of 50 bright buttons to sort, stack and thread.

Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!