Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

ELC UK is the leading toy store in the UK, and now you can enjoy the ELC shopping experience online too, at ELC Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC to buy toys and games. See for yourself what ELC has to offer, at ELC website.

Lamb, at Early Learning Centre
This lamb would be a wonderful addition to your farm

Predator Adventure, at ELC
Dive the sub to the depths then net or grapple with the beasts. Get the diver out for hand-to-tentacle combat.

Springwood Farm Skittles, at ELC
Be bowled over by these wooden farm animal skittles: lamb, rabbit, cow, chick, duck and donkey. Comes with two wooden balls.

Wooden World Long Curves & Straight Track, at Early Learning Centre
Extend your track with these additions. Includes: 4 curves, 4 straights and 2 trees.

V.Smile Go Diego Go Game, at ELC
This fun software will help children to learn social skills including numbers, shapes animals and lots more.

Wonder Cubes, at ELC
Nine colourful stacking cubes combine to create exciting visual effects. Great for stacking and toppling.

Inflatable Jet Backpack, at Early Learning Centre
Jet pack to go with spacesuit. Makes realistic sounds: take off, landing, countdown and rocket.

Scissor Pack, at Early Learning Centre
Contains 1 pair of scissor handles. 5 interchangeable blades and a blade protector.

Spin & Squirt Water Wheel, at Early Learning Centre
With 4 spinning sea creatures and 2 squirty penguins. Attaches to the bath with suction pads.

My First Shop, at Early Learning Centre
Fantastic compact cash register set designed specially for young shopkeepers. Press the chunky keys to light up the numbers on the screen, push down the fruit on the scales, roll the conveyor belt and open and close the till.

Fresh Mesh Bracelets Kit, at The Early Learning Centre
This is a fabulous introduction to the fun world of jewellery making. A simple but stylish mesh design allows your child to create an array of spangley bangles using no other tools than scissors, glue and their own imaginations. <br><br>The kit includes three pots packed full of sequins and beads. They slip easily into the tactile, lattice-work tubes where they glitter and gleam in colourful combinations. <br><br>There are 24 bracelets to make in total – and so many design possibilities that each can be unique. Young style queens will love stacking them up along their arms or giving them away as tokens of friendship.

Baby Millie Doll White, at Early Learning Center
They laugh, cry, suck their bottles and sleep just like real babies. They come with bottle, pillow and comforter. Height 46cm. Requires 3 x AA batteries.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

Corral T Rex, at Early Learning Center
12 volt re-chargeable 4 wheeled battery ride on. 2 Forward and 1 reverse gear. Accelerator & brake on same pedal for added safety. Parental gear lock for added peace of mind Maximum speed up to 4mph. Dimensions 66 x 64 x 102cm Suitable to carry up to 40kg 3-8 years approx.

Lion Cub, at ELC.co.uk
Lion cub.

Electronic Activity Cube, at ELC
Ideal as a first birthday present, the shapes are lovely and soft and squidgy to hold and there's a little telephone on the top, plus a clock which opens the door when it hits 12. The cube contains chunky shapes and numbers to sort and post through, a telephone to answer and buttons to press. Also a maze with lots of beads to twist all over. With an easy to grip handles, the cube is easy to carry about.

Kaleidoscope Camera, at Early Learning Center
Chunky wooden camera with kaleidoscope lens that makes the world even more colourful and fun. Available from October.

Wooden Stampers, at The Early Learning Center
Great for making fun patterns. Assorted designs, lucky dip!

Jolly Phonics Book 7, at The Early Learning Centre
Fun activity books get reading and writing skills off to a flying start. Book 7of 7.Jolly Phonics is a fun, multisensory way to learn the sounds that lettersmake and how to put them together to build words.

Baby Days, at The Early Learning Center
A lovely soft pink bag, opens up to reveal baby doll with accessories and on one side there is a sewn in cot to put baby to bed.

Zebra, at Early Learning Centre
ZEBRA

Paint Your Own Dinner Set, at The Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Littletouch Pooh Loves You Book, at The Early Learning Centre
Spend a fun, song-filled day with Winnie the Pooh, as he shares lessons on friendship and emotions! Along the way, key learning skills like counting, shape identification and color/colour recognition are introduced.

Bead Magic Weaving Loom, at Early Learning Centre
Little princesses can weave their magic with this romantic bead loom. The kit contains everything they need, including over 1500 beads in five shimmering colours, Disney princess charms and a selection of pretty threads. <br><br>There are two simple techniques to master. Using them, your child can make beautiful bracelets, enchanting necklaces, and even impressive bags and purses. <br><br>A range of easy-to-follow patterns will get your child started but they’ll find creating their own designs even more rewarding. Adorned with their hand-crafted finery, they’ll feel just like their favourite Disney princess. Cinderella shall go to the ball. <br><br>Loom approximately 34cm x 12.5cm x 5cm

Melissa and Doug Mighty Builders Race Car, at Early Learning Center
Your child will discover all the fun of model making with this super solid wood race car construction kit.<br><br>The easy screwdriver assembly does away with messy glue and sharp craft knives, while simple, step-by-step, illustrated instructions guide your child through every stage of the build. <br><br>The set comes complete with a smart, black base for your child to display their finished creation upon. But this is one model that doesn’t have to stand still – a safe, sturdy frame and fully working wheels mean it can race into action, offering hours of amusement even after construction is complete.<br><br>Approximately 26cm long

ABC Fridge Fun, at ELC.co.uk
Chunky magnetic fridge with 26colourful food and letter pieces teaching letters, phonics, colours and food facts.

Pink Phone & Answer Machine, at The Early Learning Centre
NEW COLOURS! Every princess needs one to juggle her hectic social diary!

Stackable Storage Boxes - Pink, at ELC
Keep playrooms tidy with this set of three colourful, stackable storage boxes.Pink design has a soft fabric lid that won't trap little fingers.

Glitter Cards, at The Early Learning Centre
Make unique 3D glitter cards for Birthday parties or special occasions.

Thomas & Friends Engineers Bridge Set, at Early Learning Center
Engineers Sling Bridge Playset is a 54 Piece set including Thomas, Mike and his tender, Brake Van, Cargo Car, Sling Bridge, Sodar Oil Station, Sir Topman Hatt & 2 Workmen accessories.

Thomas & Friends - Daisy, at Early Learning Centre
A classy, sassy passenger diesel. She believes that she should only carry passengers, and never ever pull trucks, although she will help out in an emergency.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.