For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!

All Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Center toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Center website you’ll discover a number of awards Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Center difference for yourself, at Early Learning Center website - you won't be disappointed.

At the Early Learning Center Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible Early Learning Center range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at Early Learning Center, UK:

Early Learning Center Home Page Talking Fifi Flowertot DollWooden Rocking HorseTape MeasureStreet Mouse - PinkThomas &Amp; Friends - Toby The Tram EngineShake Rattle &Amp; TwistFisher Price Kid Tough SpeakersRhythm BandPlanet Protectors - Ice &Amp; SkidooKids Love To Dance CdTable Sandpit - PinkMicrowaveBuild &Amp; Play PlaneMedium Uv Suit - PinkDucati MonsterMini Farm TubRed Small Uv SuitTin Case With SealifeApron LargeTp Canberra Trampoline - 12ftFiction MeteorPink Lights &Amp; Sounds PhoneBath DrumPull Along PhoneSpace ShuttleShape Sorting Bus1st Trainer SwimseatPeek-A-BugMini BulldozerMegabloks Lil' Vehicles Frontloader

Pink Batteries AA 4pack, at The Early Learning Centre
Pink batteries.

Create A Night Sky, at Early Learning Centre
Because you would give your child the world if you could, go one step further and give them the ultimate gift of the universe.<br><br>They can follow in the footsteps of famous astronomers and create their own night sky with the domes of the Northern and Southern Hemispheres.<br><br>The assembled Create A Night Sky works as a projector creating a brilliant planetarium in your child’s room for them to star gaze every night.<br><br>Projector measures 12cm in diameter

Thomas & Friends - Peter Sam, at ELC
Peter Sam is a hard worker and never grumbles about extra work

Dinosaur Playset (1), at ELC.co.uk
The cameraman is hoping to catch a close-up of his own prehistoric star.

Wooden Cut & Play Sandwich Set, at The Early Learning Center
Mix and match the fillings to make gourmet wooden play sandwiches.

Apron & Gloves Set, at ELC.co.uk
Look the part in this great spotty apron and a pair of gloves.

Tap A Shape, at The Early Learning Centre
With cork board, hammer, tacks and shapes.

Sew & Lace Card, at Early Learning Center
Thread the laces through the brightly coloured animal cards. This will help children develop their coordination.

Ducati Monster, at ELC
Superb 12 volt re-chargeable 2 wheeled battery motorbike. Dual speed. Hand grip accelerator and pedal brake. Engine sound, front lights and horn Maximum speed up to 4.6mph Dimensions 73 x 78.5 x 122cm Suitable to carry up to 20kg 3 - 8 years approx

Push 'n' Go Car, at Early Learning Centre
Chunky car to send speeding across the room. Push the roof to set it off, and see the engine move up and down.

Thomas & Friends - Gordon The Big Express Engine, at ELC.co.uk
Goodhearted Gordon is the fastest and most powerful member of the engine family.

LeapFrog Learn & Groove Animal Sounds Guitar, at The Early Learning Center
Musical learning for your little one. Three play modes introduce numbers, songs and animal sounds.

Bug Buddies, at ELC.co.uk
Choose the bug you wish to construct. Roll the dice and collect the body parts. The first player to make-up their bug wins. For two or more players.

Disney Princess Mandala Designer, at Early Learning Centre
With this Mandala template you can draw beautiful Mandalas.

Wobbly Wheels Fire Engine, at ELC.co.uk
Watch as his eyes wobble as you push him along. Listen to the sirens. Push the different buttons for various sounds and melodies. Adjustable sound level. Helps develop hand and eye coordination.

My First LeapPad Bob The Builder Software, at Early Learning Centre
Help Bob the Builder and his team as they work together to build a porcupine tunnel! Learning preschool reading skills is tons of fun when you sing songs and create silly rhymes with this popular team of builders.

VTech Disney Princess Phone, at Early Learning Centre
5 learning activities teach numbers, facts about the characters, shop types and melodies. 0-9 light up number key pad. Flip over phonebook introduces Princess characters with learning contents. Light up number key buttons enhance the play. Real ringing sound effects and calling effect stimulates the telephone calling fun.

Wooden Trampoline, at The Early Learning Centre
An easy to assemble wooden trampoline using unique individual elastic cords, guaranteed to provide years of bouncing fun. Suitable for children up to 10 years.

Table - Blue, at The Early Learning Center
Lightweight plastic blue table where your children can do all their arts and crafts. With detachable legs to allow easy storage.

My First Leappad Book - Pooh'S Honey Tree, at ELC
Your child can read a fun story of Pooh's search for honey on the way to Tigger's birthday party; then flip to the activity side to play learning games. For use with the My First Leappad unit.

Build Your Own Racing Car Kit, at ELC.co.uk
Build your own easy to assemble racing car, with a battery-operated screwdriver.

Cut & Play Cake, at The Early Learning Center
Cake to cut and put back together, with knife and candles that ‘light’ and blow out.

I'm Not Scary Book, at Early Learning Center
This brand-new touch-and-feel title from the author of DEAR ZOO is sure to delight brave young readers. A scritchy-scratchy grasshopper, a shiny beetle and even a slimy snail aren't scary - touch them and find out. However, the creature on the last page, which comes with a big pop-up surprise, may just be scary.

Sponge Painting Kit, at ELC.co.uk
Sponge painting is easy and fun, just let your imagination run. Contains 10 sponges, 1 sponge roller, 3 bottles of paint and a bowl.

Spotty Tin Tea Set, at The Early Learning Centre
Spotty metal tea set for trendy teddy bears' picnics. Your child can carry the set round in its case. Also comes with a tray – great for taking Mum or Dad tea, wherever they are. This set includes a beautiful case.

That's Not My Monster Book, at The Early Learning Centre
This delightful book is aimed at very young children with bright pictures and patches of different textures. In this title it covers the subject of monsters.

Chunky Wooden Train & Carriage, at Early Learning Centre
Painted wooden train that younger children can push along, take apart and play with the pieces. Older ones can design and build their own train with the colourful shapes.

Jolly Phonics Book 7, at ELC.co.uk
Fun activity books get reading and writing skills off to a flying start. Book 7of 7.Jolly Phonics is a fun, multisensory way to learn the sounds that lettersmake and how to put them together to build words.

Pull & Go Dragon, at ELC.co.uk
A knight on horseback and dragon that battle when pulled back.

Thomas & Friends Turntable Bridge, at ELC
Bridge rotates so trains can travel above and below. Stop signs pop up to direct traffic in all directions.

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!