Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

ELC UK is the leading toy store in the UK, and now you can enjoy the ELC shopping experience online too, at ELC Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC to buy toys and games. See for yourself what ELC has to offer, at ELC website.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Toddler Scissors, at The Early Learning Center
Perfect for little childrens craft activities

Cut & Play Cake, at Early Learning Center
Cake to cut and put back together, with knife and candles that ‘light’ and blow out.

Foil Stickers, at The Early Learning Center
Foil stickers - a perfect addition to cards and collages.

Wooden Post Box, at Early Learning Centre
Realistic wooden post box, post your letters inside, open the door to retrieve them and then post them again and again.

Fisher Price Snap n Style Elena, at Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Dinosaur Playset (2), at Early Learning Center
The cameraman is hoping to catch a close-up of his own prehistoric star.

Chunky Keys, at Early Learning Centre
Chunky Keys with three soft melodies to captivate your baby, great for shaking and chewing.

Fifi Colouring Bucket, at ELC.co.uk
A bucket filled with 9 washable chunky wax crayons and 10 washable felt tips.

Firefighters Water Squirter, at Early Learning Centre
Water squirter to help out when your little firefighter is on duty. Accessory for the firefighter outfit, available separately.

Cars Shake & Go Doc, at ELC
Extra cars to go with the Race Track. Just shake the car to start the engine.

Lr44 Battery 1 Pack, at Early Learning Center
LR44 Battery 1 pack

Touch And Feel Bugs Lift Out Puzzle, at The Early Learning Center
Puzzle with four chunky, textured lift-out pieces.

Make your own princess tiaras, at Early Learning Centre
Decorate these three lovely tiaras with the stickers provided.

Wooden Threading Beads, at The Early Learning Center
Ideal for shape and colour recognition, and developing numerical skills. 24 colourful beads for threading.

Dolls House Bedroom, at Early Learning Centre
This beautiful bedroom includes a wardrobe, double bed with quilt and pillows,bedside tables with lamps, mirror and carpet.

Doctor's Medical Case, at ELC
Medical Case features 13 accessories, including Stethoscope, Thermometer, Scissors, Syringe, Forceps, Tweezers, Reflex Hammer, Name Badge, Magic Writing Board & Stylus, Bandage, Glasses and Plaster.

My 1st Fax & Phone, at The Early Learning Centre
Feature-packed first phone set to intrigue your young child. The removable phone has rollerball face and key sounds, and the scribbler slide-eraser has funny sounds. The answer machine has record and play functions as well as music and flashing lights.

Wooden Table Sandpit Cover, at The Early Learning Center
Wooden sandpit cover. To protect the table when not being used.Individually packaged cover, Green Non Tear coated webbing material, Tailored to fit Product, 4 Corner Tie down cords.

Let's Count Book, at Early Learning Center
Counting fun, with an animal face on each finger, and board book on the palm.

30cm Baby Girl - White Doll, at The Early Learning Centre
A 30cm soft-bodied baby doll. Sit her up and he will open his eyes, lay her down and she will go to sleep.

Construction Vehicle Trio, at ELC.co.uk
Set of three dinky construction vehicles that link together by their magnetic buffers.

Glue - Rollerball, at ELC.co.uk
Ideal for sticking paper and card.

Fly 'N' Go Jumbo, at ELC
With pilot, 2 passengers and luggage. Features a 'prepare for take- off' announcement and makes take-off, landing and banking noises. The engines also light up.

Baby Millie Doll Black, at ELC.co.uk
She laughs, cries, sucks her bottle and sleeps just like a real baby. Millie comes with a bottle, pillow and comforter. Height 46cm.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

VTech Sing & Discover Piano, at ELC
Chunky keyboard with two play modes, comes with a sing-along microphone and easy to turn music sheets. A fantastic toy for all future maestro's.

Rainbow Aquadraw, at ELC.co.uk
Create no-mess colourful pictures with the Aquadraw pen, special paintbrush pen and stampers.

Thomas & Friends - Lights And Sounds James, at The Early Learning Center
James likes to think of himself as a really splendid engine. This deluxe version brings James to life like never before. Hear him whistle and see his working head light. Also the faster you push him the faster he "Chugs".

Junior Bulldozer, at The Early Learning Center
A great value chunky plastic Bulldozer for indoor, outdoor, or sand play fun.

4" Mini Cooper Diecast, at Early Learning Centre
Realistic 4" Mini Cooper

Wood Upper Magnetic Tiles, at Early Learning Center
56 upper case wooden letters made from forest friendly wood.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.