For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Fantasy Figures Set 10 PiecesSnakes &Amp; Ladders And LudoPlanet Protectors - Eye &Amp; Jet PlaneRecreation Mats - 4Easy Grip Scissors - LefthandWashable PensMake Your Own Coloured CardsPop'N'Snap Vehicle Project LabPlay ButtonsSoft Stuff Crazy HairCella Accessory MachineClay Colour 2kgMagnetic Sentence TilesSummer Cottage Fire Station RoomLight And Sound PhoneKids Love To Sing CdEcho MicrophoneScience Museum Crystal MiningPoppy &Amp; Hugo HouseBig Busy BeeColour In CardsVery Hungry CaterpillarChristmas ConfettiSand ScraperPink Lights &Amp; Sounds PhoneTechnokit Multi-Pack - 3 Kits In 1Bug BuddiesAlphabet Liftout Wooden PuzzleBug Play CubeCarnival Fairy Slippers 3-4 Years

ELC UK is the leading toy store in the UK, and now you can enjoy the ELC shopping experience online too, at ELC Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC to buy toys and games. See for yourself what ELC has to offer, at ELC website.

Lift Off Rocket, at The Early Learning Center
Funky retro rocket withthree doors to open. The cargo hold opens so the space buggy can zoom down a ramp and explore alien terrain. The living compartment opens to reveal a bed and kitchen for tired and hungry crew, and the top is where the two astronauts fly their missions. Plus space dog and alien in crater. With carry handle and lift-off sounds. Batteries not included.

Dream Town Lounge Set, at The Early Learning Centre
Inflatable table with solid top and tablecloth, and two soft cushion inflatable stools.<br><br><b>Home delivery only</b>

Planet Protectors - Reef & Jet Ski, at The Early Learning Centre
Reef the dolphin protects the sea from Doc Tox's pollution, with the help of his jet ski and air-tank backpack. <i>This is not a bath toy. </i>

Make Your Own Mermaid Doll, at Early Learning Centre
Everything requiredto make a beautiful mermaid with sequinned clothes.

Mini Spade & Rake, at The Early Learning Centre
Great for use with one of our sandpits. Colours may vary.

Soft Stuff Bumper Activity Jar, at ELC
Filled with cutters, moulding tools, rollers and Soft Stuff.

Trumpet, at Early Learning Centre
Jolly trumpet with 4 coloured keys to help you remember each note.

VTech Disney Princess Phone, at The Early Learning Center
5 learning activities teach numbers, facts about the characters, shop types and melodies. 0-9 light up number key pad. Flip over phonebook introduces Princess characters with learning contents. Light up number key buttons enhance the play. Real ringing sound effects and calling effect stimulates the telephone calling fun.

VTech Sort & Learn Car, at The Early Learning Center
Shape sorting pull along car. Shapes activate phrases, shape names and song. Piano keys on front teach colours, play music and change the tempo on the songs. Open the boot to release all the shapes. Pull along cord tucks into battery compartment. Dog swings as pulled along. 2 modes of play teach numbers, shapes, sounds and music, Flashing headlights and visual stimulation.

Fisher Price Digital Camera Case, at Early Learning Center
Carry case for the Fisher Price Digital Camera. (Colours may vary).

Gulliver Rock And Ride, at Early Learning Centre
An ideal first rocking horse, with the added benefit of a dual action rock and ride base that converts easily from rocker to push along. Press right ear to hear realistic horsy sounds. Wooden handles and rubber wheels for safety.Requires 2 AA batteries

Giant Number Flash Cards, at Early Learning Centre
These giant double-sided flash cards will help your child learn about counting and basic number skills. Each card has a different photographic image that your child can recognise.

Shark Adventure, at ELC.co.uk
Only the 'bravest' diver willman the craft when theshark's jaws gape.

Xylopiano, at Early Learning Centre
Rainbow-coloured 8-key piano and xylophone in one. With 2 beaters and 6 song cards.

Life Cycle Butterfly & Frog, at The Early Learning Center
This set shows the exact life cycle of a butterflies and frogs. Comes in a handy storage tin.

Pink Phone & Answer Machine, at Early Learning Centre
NEW COLOURS! Every princess needs one to juggle her hectic social diary!

Crazy Convertible Car, at Early Learning Centre
Cute little open top with easy to use remote control. Requires 5 x AA batteries.

UV Hat - Pink, at Early Learning Center
UV protection hat with flap to cover neck. One size.

TP Kingswood Hoops, at The Early Learning Center
Six galvanised steel horizontal hoops are a perfect climbing accessory, enabling ascent on the outside of the Kingswood Low Tower and the Top Deck. Only compatible with the Kingswood play system when the Top Deck has been added to the Low Tower (both available separately).

Standard Brush, at Early Learning Centre
Ideal for use with all sorts of painting projects

Large Cheetah, at Early Learning Centre
Large Cheetah

WWF Adopt A Wild Dolphin, at The Early Learning Center
This gift really DOES something – and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild dolphins. So it’s the perfect present for an eco-minded child who loves animals. <br><br>The lucky adoptive parent will receive quarterly updates on their bottle-nose dolphin pod who live off the Hebrides. The 12-month adoption pack also includes: adoption certificate, greetings card, dolphin facts booklet and more.<br><br>The supremely soft dolphin is much cuddlier than a real dolphin. So there’ll be warm feelings inside all round – guaranteed.

TP Kingswood Green Crazywavy Slide, at Early Learning Centre
The Crazywavy slide makes for a fun exit. Its handles securely attach to the Kingswood Low Tower at low or high height (shown at low height in the picture), so it can be used by children as young as 12 months up to 10 years as you expand your Kingswood play system.

Sizzlin' Kitchen with £30 of free accessories, at Early Learning Centre
Loosen the apron strings and let the children cook up a storm with this designer kitchen. It features a cooker with turning dials, dishwasher and sink, storage rack for plates, side tables for food preparation plus pots, pans and cutlery. <br><br><b>Star Buy offer - </b> Free accessory set includes 50-piece set of cutlery, crockery, utensils, pots and pans. Please note: Discount codes are not valid onStar Buy offers.

Thats Not My Teddy, at ELC
Part of a great touch and feel range

Magic Penny Kit, at The Early Learning Center
Make money perform mind-boggling magnetic feats with this award-winning Magic Penny Kit. <br>The set includes 24 newly-minted British pennies and two steel-coated magnetic towers to make them dance, spin, somersault, levitate, walk the tightrope . . . you won’t believe what’s possible. <br><br>The 32 fascinating experiments are easy for your child to follow yet the results are impressive enough to astound even the world’s top scientists. <br><br>Clear notes explain the science behind each trick, allowing your child to make sense of the marvels. Investigating magnetism has never been such fun – it’s certain to get your child hooked. <br><br>Magnets approximately 8.5cm x 2.5cm x 2.5cm

Giant Number Flash Cards, at Early Learning Center
These giant double-sided flash cards will help your child learn about counting and basic number skills. Each card has a different photographic image that your child can recognise.

Make your own princess tiaras, at Early Learning Centre
Decorate these three lovely tiaras with the stickers provided.

In The Night Garden Ninky Nonk, at Early Learning Centre
With five colourful train cars to connect together for endless roll-along fun! All 5 cars of Ninky Nonk split into 3 seperate pieces. Cammed wheels for easy movement; Pieces connect together to enhance train play.

Small T-Rex, at Early Learning Centre
These ferocious creatures lived millions of years ago.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.