Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you’ll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Disney Fairies Fashion Set, at Early Learning Center
Fairy-licious outfits and themed accessories, a 'must' this season! There are three outfits to collect, receive one per order as a lucky dip surprise. Display stand is not included.

Butterflies And Flowers Kit, at The Early Learning Center
Make 2 sparkly butterflies and 2 colourful flowers with this complete kit.

Thomas & Friends - Lights And Sounds James, at The Early Learning Center
James likes to think of himself as a really splendid engine. This deluxe version brings James to life like never before. Hear him whistle and see his working head light. Also the faster you push him the faster he "Chugs".

Big City Rescue Station, at ELC
Tackle every emergency with this fantastic five-vehicle rescue station. Shoot the three emergency vehicles down the ramp, launch the lifeboat into rough seas and lift-off the chopper to coordinate the whole team from above. Requires 3 x AA batteries.

National Geographic Explorer Kit, at The Early Learning Center
Little explorers will love being at large in the great outdoors with this fantastic kit. There’s a magnifying glass and a pair of top-quality binoculars for close inspections, an LED torch for nocturnal nature-watching, and a compass for expert navigation. <br><br>Once they start hunting around, your child will see that nature is full of wonders, from fabulous flowers to deliciously disgusting bugs and beasties. They can test their new-found knowledge with the Nature Quiz cards included, designed to entertain and educate. <br><br>The solid, sturdy equipment can be used in virtually any outdoor environment but there’s no need for your child to stray far. Even the humblest of back gardens is teeming with life and fascinating things.<br><br>Magnifying glass lens 3.3cm in diameter<br>Compass 5cm in diameter<br>Torch 8.5cm long<br>Binoculars approximately 11.5cm x 12cm<br>

Pink Folding Trike, at Early Learning Centre
Sturdy three-wheeled tricycle with extendable, detachable handle for parents to use. Free-wheel facility on the front wheel allows trike to be pushed safely. Comes complete with storage bag.

Ravensburger Puzzleball - Illustrated World Map, at Early Learning Center
This amazing puzzle ball gives all-round enjoyment. Fit together the curved plastic pieces and watch the world take shape. <br><br>The richly illustrated globe is erupting with life and colour, showing famous landmarks, natural wonders and native wildlife. All is depicted in such a lively, engaging way that it’s sure to capture your child’s imagination and feed their curiosity about the world.<br><br>Pieces are numbered on the back for help with construction if necessary and, when finished, the smooth, remarkably solid sphere will make a stylish display object for a child’s bedroom or anywhere else in the home. <br><br>Diameter 15cm

Crate Of Vegetables, at Early Learning Centre
Plastic crate with 12 cut-and-play vegetables and knife.

C Battery 2 Pack, at Early Learning Centre
C battery 2 pack

Bosch Vacuum Cleaner, at Early Learning Centre
With switch, realisticsounds, flexible hose and swirling beads.

Pink C Bt 4 Pack, at ELC.co.uk
Pink batteries.

Blossom Farm Chester Chick, at ELC
Large and cheerful chick with lots of textures and crinkles for baby to touch and hear. Plus vibrating mini chick. Lovely to cuddle.

Fisher-Price Viewmaster, at Early Learning Centre
Have fun with this tradional toy. Look through the viewmaster to see various images at the click of a button. This product can be used along side the Look and Learn Reels.

Dig A Glow Dino - Pteranodon, at ELC
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the Pteranodon skeleton – the bones of a prehistoric flying reptile! Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton 28 cm long.

Giant Red Tractor, at The Early Learning Centre
Pedal-driven tractor, withchunky wheels, and trailer.

Wooden Table Sandpit Cover, at Early Learning Center
Wooden sandpit cover. To protect the table when not being used.Individually packaged cover, Green Non Tear coated webbing material, Tailored to fit Product, 4 Corner Tie down cords.

Fisher Price Snap n Style Erika, at Early Learning Center
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Mini Wildlife Tub, at The Early Learning Centre
A selection of 40 animals in a pot to add to your collection.

Playmat Gift Set, at ELC.co.uk
Play mat and 3 die-cast vehicles to get the collection started.

Twinkle Twinkle Little Star CD, at Early Learning Center
60 minutes of gentle lullabies and soothing music such as Rock A Bye Baby, Catch A Falling Star, Go To Sleep My Baby, Golden Slumbers and Teddy’s Lullaby are featured on this 60 minute CD. An ideal album of 24 quality tracks that is ideal for quiet time.

Summer Cottage Playhouse, at Early Learning Center
Gorgeous wooden cottage on stilts with flower pots and curtains for a perfect home sweet home. Made from pressure treated Scandinavian Redwood combined with galvanised steel, the timber is covered by a five year warranty against wood rot, and a one year guarantee on all other parts. Home assembly required.

Pirate Island Floor Puzzle, at Early Learning Centre
Find the treasure in this 24-piece puzzle. 60 x 60cm

Thomas & Friends Rocky, at Early Learning Centre
Rocky is a very strong crane, but is also a gentle giant. He can do all the big jobs that Harvey can't like lift derailed engines back onto the tracks.

A4 Paper Pad - White, at ELC
100 sheets of white A4 paper for all your artistic needs.

Mamas And Papas Stanley Snail Rocker, at Early Learning Centre
Softly padded seat, covered in luxuriosly soft velour. Press his right antennae for a cheerful melody and left antennae for a fun speaker. Made of a solid wood frame, including handgrips and footrests for added stability. Seat height 26cm.

Seaside Chime Ball, at The Early Learning Centre
Chime ball surrounded by six segments with different colours, patterns andtextures to attract your baby's attention. With ribbons, tags and tie top forhanging it up.

Magic Penny Kit, at The Early Learning Centre
Make money perform mind-boggling magnetic feats with this award-winning Magic Penny Kit. <br>The set includes 24 newly-minted British pennies and two steel-coated magnetic towers to make them dance, spin, somersault, levitate, walk the tightrope . . . you won’t believe what’s possible. <br><br>The 32 fascinating experiments are easy for your child to follow yet the results are impressive enough to astound even the world’s top scientists. <br><br>Clear notes explain the science behind each trick, allowing your child to make sense of the marvels. Investigating magnetism has never been such fun – it’s certain to get your child hooked. <br><br>Magnets approximately 8.5cm x 2.5cm x 2.5cm

Science Museum Crystal Mining, at The Early Learning Centre
Let your child discover the wonder of geology as they dig away at the rock to uncover eight natural crystals with this amazing Crystal Mining kit.<br><br>The beauty and form of the crystals they uncover from the rock will captivate them, so it’s a fantastic way of learning about minerals and crystals in a totally engaging way.<br><br>Once all the crystals have been excavated, your expert Geologist can announce to the world their important discoveries and then create an impressive display to show them off.<br><br>Approximate size of crystals range from 15mm – 20mm

Musical Times Table Tape, at Early Learning Center
Lets learn the 2 to 10 times table. Listen to and repeat the table, then sing along with the song. Each table is spoken twice and followed by the table song. Each song features sections without the answers so you can have fun whilst learning. Finally, there's the times tabke tests, so you can practice the tables before you take the times table challenge. Approx. 30 minutes.

LeapFrog Learn & Groove Zoo Ball, at ELC
Spin and bat the ball to hear letter names and animal sounds! 3 modes of play introducing animal names and sounds, the alphabet song and discovering cause and effect

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!