Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

The Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Centre shopping experience online too, at The Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Centre to buy toys and games. See for yourself what The Early Learning Centre has to offer, at The Early Learning Centre website.

Chubby Brush, at Early Learning Centre
Classic brush to use with all types of paint.

Baby Max White Doll, at Early Learning Center
He laughs, cries, sucks his bottle and sleeps just like a real baby. Comes with bottle, pillow, comforter and blue removable sleepsuit. Height 46cm.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

Wooden Clacker, at The Early Learning Center
Made from forest friendly wood these two clackers are great for clacking along to your favourite tune.

MegaBloks Tow Truck, at ELC
Sturdy vehicle with 40 colourful building blocks stored neatly inside. The back door opens and becomes a ramp.

Who Knows Whose Nose Game, at Early Learning Centre
Whose nose do you have? Match 12 noses to 12 cards in a race to see who can complete their animal face cards first. Fun game for all the family.

Snakes & Ladders and Ludo, at The Early Learning Center
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Soft Stuff Wooden Rolling Pin, at The Early Learning Centre
A beautiful wooden rolling pin for using with Soft Stuff.

Planet Protectors - Ridge - Mountain Protector, at The Early Learning Center
Ridge is the Moose who protects the world's mountains with his helocopter and winch. He is the mechanic of the team, strong and loyal he protects the mountains.

Diving Adventure, at Early Learning Centre
Help the brave dive team sail the boat, then dive into the abyss. Follow the lights to discover weird moving deep-sea creatures. Use the net to trap specimens but beware gaping jaws and giant tentacles.

Hook And Cutlass, at Early Learning Centre
Foam pirate accessories to soften the blow.

Soft Stuff Alien Adventures, at Early Learning Centre
Includes alien extruders, rollers, cutters and Soft Stuff, all in a rocket shaped jar.

Cut & Play Sandwich, at Early Learning Centre
Make favourite sandwiches.With bread, margarine, fillings and knife.

Light & Sound Car Transporter, at ELC.co.uk
Sturdy double-decker lorry with 2 cars. Headlights flash & buttons make 4 electronic sounds.

Forest Friendly Colouring Pencils, at ELC.co.uk
Keep pencils tidy in thishandy recycled-cardboard storage tub. Comes with 30 coloured pencils made fromforest-friendly wood.

Build A Medieval Castle, at Early Learning Centre
The Medieval Castle Building Kit is a truly unique gift that transports your children back in time. <br><br>First comes the empire building, from planning which castle design they like, to mixing the plaster to make the actual bricks. <br><br>Then they’ll be the king of the castle amongst their friends as they role play and recreate battle scenes using the model knights. <br><br>33cm wide

Junior Choice CD, at The Early Learning Center
This 60 minute CD is packed full of 21 favourite songs ranging from films and shows & TV themes through to fun nursery rhymes. Featuring songs such as Any Dream Will Do, Bob the Builder, Football Crazy and Puff The Magic Dragon there is something for everyone on this ‘choice’ CD.

Construction Jacket, at ELC.co.uk
This construction jacket completes the look of the construction worker.

Rainbow Spring, at The Early Learning Centre
Watch this brightly coloured spring bounce, stretch and walk down the stairs.

V.Smile Shrek the Third Game, at The Early Learning Centre
Teaches children school skills, including spelling, classification, shapes, categorisation, vocabulary, spatial sense, number order and more!

Rockstar Guitar - Blue, at ELC
With buttons on the fret board that can make tunes and drum sounds. Includes sunglasses with a hands-free microphone, and lights that flash in time to voice and guitar sounds.

Thomas & Friends - Byron, at Early Learning Center
Byron is a giant bulldozer capable of moving tons of dirt. His size, strength and skills are very impressive and he knows it!

Flying Set, at ELC.co.uk
Let's zoom our helicopter and planes around the room or push them along the floor. Includes 3 x flying vehicles.

Wooden Chairs Pink, at The Early Learning Center
These two sturdy wooden chairs are the perfect accompaniment to the pink art table.

15-piece Tea Set, at Early Learning Centre
Teapot, four cups, saucers and teaspoons, sugar bowl and milk jug.

Fisher Price Music & Motion Choo Choo, at ELC
Motorised train with two coaches.Engine features a light-up chimney, which moves the train forwards when pressed, and plays a song. Comes with three animals. Place any animal in the driver's area to hear one of five short animal songs. Requires 3 x C batteries.

Green Dino Rescue Car, at ELC
Tough vehicles to rumble round the Dino Adventure Set. Requires 1 x AA battery.

Walkie Talkie, at ELC
Chat between rooms with real walkie talkies.Requires 2 x 9V batteries

TP Kingswood Green Crazywavy Slide, at The Early Learning Center
The Crazywavy slide makes for a fun exit. Its handles securely attach to the Kingswood Low Tower at low or high height (shown at low height in the picture), so it can be used by children as young as 12 months up to 10 years as you expand your Kingswood play system.

Thomas The Tank Engine Viewmaster, at The Early Learning Center
A Deluxe Boxed Gift Set based on the #1 Preschool licence: Thomas the Tank Engine. Set will include a specially decorated 3D Viewer, 3 Thomas Reels, and a Thomas 3D Reel Case.

Dinosaur Playset (1), at ELC
The cameraman is hoping to catch a close-up of his own prehistoric star.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!