ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you’ll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Activity Caterpillar, at ELC
Cheeky caterpillar with textures and sounds. Attaches to prams, car seats and buggies.

Racing Car, at Early Learning Center
These perfect miniature replicas of your favourite cars will provide hours of fun. Available in 12 designs these cars are great to collect!Lucky dip, one car per order.

White Cradle, at The Early Learning Centre
Rocking cradle with duvet and pillow, to give your doll the sweetest dreams.

My Travel Art Desk, at The Early Learning Center
Everything you need for contented car journeys. This clever case attaches to the back of the seat in front. It opens up to make a little desk perfect for your child to draw, colour or write at. Comes complete with a paper pad, felt-tip pens, crayons and pencil case.

Make your own bracelets, at ELC
Everything you need to create your very own bracelets. Contains decorative items and foam strips.

Dressing Table, at Early Learning Center
Pretty dressing table with 3 drawers, lights, mirror, stool, battery- operatedhairdryer and accessories. Plays 8 melodies. Requires 6xAA batteries.

Zebra Baby, at The Early Learning Center
ZEBRA BABY

Play Money, at Early Learning Center
Credit card, cheque book, notes and coins.

My First Tambourine, at ELC
Bang and shake this bright tambourine.

Tap A Shape, at ELC
With cork board, hammer, tacks and shapes.

Weigh It Up, at ELC
When the numbers balance, the answer is correct! Comes with numbers 1 to 10, which can be easily stored inside the scales.

Bubble Machine, at ELC.co.uk
Simply add bubble mixture (available separately) and the machine creates a continuous stream of bubbles. Colours may vary. Requires 3 * C batteries.

High School Musical Dance Mat, at Early Learning Center
All the High School Musical kids have "Got the Moves!" and now you can too! The dance mat features 4 of the most popular songs from the movie with pre-programmed routines. There are 3 different levels of difficulty for Beginner, Star and Superstar! The easy to follow lights on the console help you dance! Requires 4 x AA batteries (not included).<br><br>H 275 x W 400 x D 100 mm

Leapster Disney Princess Game, at ELC.co.uk
Join Ariel and Cinderella in their worlds and play 5 exciting games that teach essential skills. Learning is rewarded as you progress from Little Lady to a Royal Highness! This enchanting educational game features the beloved Disney Princesses in animated activities that teach fundamental early reading and mathematical skills.

Finger Paints - Bright, at The Early Learning Center
With 6 different colours. Perfect first paints.

Sizzlin' Kitchen with £30 of free accessories, at Early Learning Centre
Loosen the apron strings and let the children cook up a storm with this designer kitchen. It features a cooker with turning dials, dishwasher and sink, storage rack for plates, side tables for food preparation plus pots, pans and cutlery. <br><br><b>Star Buy offer - </b> Free accessory set includes 50-piece set of cutlery, crockery, utensils, pots and pans. Please note: Discount codes are not valid onStar Buy offers.

Jolly Phonics Flashcards, at Early Learning Centre
A great way for children to learn the letter sounds they will need to startreading. Contains the 43 Jolly Phonics letter sounds, 13 alternatives andinstruction leaflet.Jolly Phonics is a fun multi sensory way to learn the soundsthat letters make and how to put them together to build words.

Alphabet Bingo, at Early Learning Centre
Fun bingo game for fourplayers, which also helps with learning letters.

Bumper Playfood Assortment, at ELC.co.uk
A 60 piece assortment of miniature playfood.

VSmile Baby Winnie the Pooh Slide & Learn Book, at Early Learning Center
Interactive storybook; 6 pages with moving elemants, and nursery rhymes.

Weather Station and Solar Energy Lab, at Early Learning Centre
Kids with their heads in the clouds will love exploring them further with this super science kit. It’s jam packed with over 60 activities for studying the weather and solar energy. All the necessary equipment (save a household object or two) is included. They’ll soon be measuring wind speeds, creating their own thunder and lightening, conjuring up rainbows and learning more about acid rain and The Greenhouse Effect. They could even cook you an egg using solar power. <br><br>The handbook offers clear step-by-step guidelines, a wealth of scientific explanation and fascinating background information.<br><br> Just try to keep them in on a wet day now.<br><br>

Fifi Stamper Set, at The Early Learning Center
A set of 4 self inking stampers and a note pad.

Large Bead Frame, at Early Learning Centre
A beautiful wooden bead frame, spend hours whizzing your beads around the wiggly wires. Encourages problem/puzzle solving.

Baby Active My 1st Trampoline, at Early Learning Center
Padded trampoline for safe bouncing, with chunky rail to grasp for balance. For indoor or outdoor use.Easy self-assembly.H59 x W70 x D70cm.

Coupe Ride On, at The Early Learning Centre
Sporty car to pusharound in, indoors or out, with hooter.

Thomas & Friends Jeremy & the Airfield Set, at Early Learning Center
A 40-piece set featuringJeremy the jet, hangar and fold-up runway. Jeremy's eyes move as he rolls.

Technokit Multi-Pack - 3 Kits in 1, at ELC.co.uk
Technokit Timberslots are exciting technology projects designed to promote a practical knowledge of electrical and scientific principles. The Timberslot construction method uses pre-cut wood to make the basic model onto which other components are added. Each machine is rewarding to build and great fun to play with. This Bumper Pack is a combination of three favourite Technokits. Use the wooden panels to build a stunning and robust electric buggy, build a super -cool propeller powered trike and a wind powered Land Yacht. <br><br>This Technokit Bumper Pack contains all the wooden, plastic, electrical, mechanical, and decal sticker components required and clever fully illustrated colour instructions and guidance. Blank stickers are also enclosed so you can customise your own decals! There’s no glue required – therefore, no mess! (Batteries are not included). <br><br>Contents may vary slightly.<br><br>Buggy when constructed 23 x 11 cm <br>Air Trike when constructed 14 x 11 cm <br>Land Yacht when constructed 22 x 30 cm

Tower of Doom Character Set, at ELC
New set of four Doom warriors. Detailed characters including a clubman, goblinwith wings, orc and sinister wraith

Fabric Party Bags, at Early Learning Centre
Make your party really special with these fabric party bags. 8 bags included.

Busy Bugs Activity Bug, at Early Learning Center
Activity Bug squeaks and plays music. With lots of different colours, textures and rattles.

Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.