For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you’ll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.

Maisy Mermaid Swim Ring, at Early Learning Centre
Mermaid design inflatable ring.

Cool Cardz Maker, at ELC.co.uk
Cool Cardz is the perfect gift for children who like to mix creativity with individuality. <br><br>They can be as artistic as they wish using the stamps, stickers and glitter pen to create their cards. Maybe it’s the cat’s birthday, or perhaps for your best friend at school? Whatever the occasion, your child can let their imagination run wild when they use this printing studio.<br><br>Once they’ve finished these mini works of art they can then laminate them and send them on so everyone can enjoy the fun.

Build Your Own Combustion Engine, at Early Learning Centre
This fantastic kit allows children and adults to build a realistic working model of a combustion engine. When completed not only does it display a genuine chrome effect to look like the real thing, but also has light and sound features. <br><br>Everything required to build this beautiful replica is contained within the box, the finished item that has light up spark plugs, moving pistons and working fan belt that will educate and inspire. <br><br>The easy to follow instruction manual is designed on the same basis as the legendary ‘cut away’ model format that the Haynes name is famous throughout the world for. <br><br>Once completed your young model maker can go online and register the built engine, and will receive back a certificate of authenticity from Haynes.<br><br>

Wooden Busy Bead Table, at ELC.co.uk
Bright and chunky beads to spin and push around the four intriguing frames. All at the perfect height for your child. Made from forest friendly wood.

Happy Birthday Thrilling 3s CD, at Early Learning Centre
This thrilling collection of songs has been especially brought together for a wonderful little boy or girl for their third birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined<br><br><b>Track Listing</b><br><br><ul><li>Happy Birthday To You</li><li>The Farmer's In His Den</li><li>Michael Finnegan</li><li>Old King Cole</li><li>Yankee Doodle</li><li>Five Little Speckled Frogs</li><li>Never Smile at a Crocodile</li><li>Yellow Submarine</li><li>Hide and Seek</li><li>The Grand Old Duke Of York</li><li>Cock A Doodle Doo</li><li>Five Fat Sausages</li><li>Tom Tom The Pipers Son</li><li>Wheels On My Bike </li><li>Aiken Drum</li><li>One Man Went To Mow</li><li>One Potato Two Potato </li><li>Oh I Do Like to be Beside the Seaside</li><li>Pop Style Medley(Happy and you Know It / This Old Man / Skip to my Lou / Gimme Crack Corn / The Big Ship Sails / 10 Green Bottles / 12345 / Happy and you Know It)</li><li>Happy Birthday To You</li><ul>

Racing Car, at Early Learning Center
These perfect miniature replicas of your favourite cars will provide hours of fun. Available in 12 designs these cars are great to collect!Lucky dip, one car per order.

Thomas & Friends - Bertie The Bus, at The Early Learning Centre
Bertie's a happy bus, who is always pleased to collect his passengers.

Doll House Living Room, at The Early Learning Centre
Your doll family can relax in this modern living room with sofa, two armchairs,sideboard, flat screen television, table, rug, flower pot and plant.

Cup Cake Little Lucy Doll, at Early Learning Centre
Soft bodied doll complete with eyes that open and shut and a dummy. Removable, machine washable clothes. Other outfits available separately.

Dino Trumps, at ELC
Simplified trumps card game, great for learning all about dinosaurs.

Wooden Drum, at The Early Learning Center
Classic wooden drum to beat, with beads inside that rattle when rolled.

Roary Giant Floor Puzzle, at Early Learning Center
Piece together this 25 piece Giant Floor Puzzle and see Roary and his friends from Silver Hatch.

Planet Protectors - Kat & Quad Bike, at The Early Learning Center
Kat protects the land from Doc Tox's pollution. Kat comes with quad bikeand crane hoist backpack.

Blossom Farm Dillon's Cot Light Show, at Early Learning Centre
Relaxing music, soft lights and entrancing ceiling projections to help your baby drift off to sleep. Easy to attach to the cot, and comes with a remote control unit, so you can activate whichever element you like, without disturbing your baby, or getting out of bed.

MegaBloks Lil' Fire Truck, at The Early Learning Centre
2 toys in 1 combines vehicle and block play! This sturdy Fire Truck comes with 15 Maxi Mega Bloks in an assortment of sizes and colours and a Block Buddie figurine!

8 Fl Oz Bubble Mix, at ELC
Lovely jubbly bubble mix with bumpy bottles that are easier to hold with slippery hands.

Pink Batteries AA 4pack, at The Early Learning Centre
Pink batteries.

TP Explorer Jungle Run Toddler Kit, at ELC.co.uk
Let the little ones loose on the Jungle Run! The reinforced material Toddler Kit makes our galvanised steel Jungle Run more accessible for younger children. (Shown here with Jungle Run, available separately cat. no 101776, £50)

Giant Red Tractor, at Early Learning Center
Pedal-driven tractor, withchunky wheels, and trailer.

Pirate Pip Float Tube, at Early Learning Center
Inflatable fun in thewater with Pirate Pip and Maisy Mermaid

Thick And Thins, at Early Learning Centre
A fantastic collection of washable thick and thin pens. Ideal for writing and colouring.

Dolls House Bathroom, at Early Learning Centre
This beautiful bathroom includes a shower cubicle, wash basin, bath, toilet andother bathroom accessories.

Wooden Garage, at The Early Learning Center
Great multi-purpose garage with ramps, a wind-up lift and petrol pumps. Vehicles available separately - please see available accessories below.

TP Canberra Trampoline - 12ft, at Early Learning Centre
The 12 feet diameter Canberra trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Light & Sound Octopus Rattle, at Early Learning Center
With textured teethable legs, rattles, lights and sounds.

Ready Mix Paint White, at The Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Dino a Glow Dino - Triceratops, at ELC.co.uk
The Dig-a-glow Dinosaur is a great gift for young palaeontologists looking to uncover their own ‘Three-horned face’ dinosaur that glows in the dark. <br><br>They will love the experience of excavating this miniature dinosaur, and once every piece of bone has been carefully removed from the plaster the Triceratops can be assembled and proudly displayed for all their friends to see.<br><br>Completed Triceratops 20cm long

Planet Protectors Lunch Bag, at Early Learning Centre
For intergalactic travel and lunar lunches

Lunar Jim Talking Ripple, at Early Learning Center
Ripple has posable arms, legs and head and says five phrases.

Doll House Living Room, at The Early Learning Centre
Your doll family can relax in this modern living room with sofa, two armchairs,sideboard, flat screen television, table, rug, flower pot and plant.

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!