Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Street Mouse - Wireless TVR model, at The Early Learning Center
Put the whiz into computer whiz kid. A realistic licensed replica of TVR’s acclaimed supercar that is actually a fully functioning wireless 800 dpi optical mouse. With left, right, back and forward click buttons and a scroll wheel; its cool curvy styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Wireless TVR has alloy style wheels, tinted windows and working blue LED headlights and links to your computer via radio frequency for a high degree of accuracy and reliability. No mouse mat needed.

Cool Keyboard, at Early Learning Centre
Packed with features, this keyboard can create all sorts of sounds. Your child can play tunes with the 24 keys, add rhythms, pick instrument sounds, record tunes and play them back.

TP Kingswood Short Steps, at Early Learning Centre
A two step wooden ladder to make access to the Kingswood Low Tower even easier for little ones.

HappyLand Intercity Train, at ELC
We can out the driver in his cab and take him out again when the train stops.1 Motorised Train and 1 x Train Driver

Wooden Pull Cart, at The Early Learning Centre
Sturdy and colourful cart with eight chunky shapes wooden blocks. Your child can pull it across the room then stop and build wherever they like.

Skittles, at Early Learning Center
Comes with 6 colourful skittles and 2 balls.

Dolls House Studying Room, at The Early Learning Centre
Set includes a computer desk with computer, monitor, keyboard and printer, abook shelf with 3 books, a chair with cushions, telephone, clock and a wastepaper basket.

Friction Movement Helicopter, at Early Learning Centre
Push the Friction Helicopter to watch him whizz across your floor.

Baby Millie Doll White, at ELC.co.uk
They laugh, cry, suck their bottles and sleep just like real babies. They come with bottle, pillow and comforter. Height 46cm. Requires 3 x AA batteries.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

Baby Wild Animal Tin, at The Early Learning Center
Keep all your baby animals safe in this cute tin cases. Includes assorted wild animal figures.

Nursery Rhymes CD, at ELC.co.uk
Children love singing along to nursery songs & rhymes and listening to stories so this fantastic double CD has something for everyone. CD1 features 32 favourite rhymes including Humpty Dumpty, Hickory Dickory Dock and Hey Diddle Diddle and CD2 features 7 well-loved stories including Sleeping Beauty, Jack and the Beanstalk and Pinocchio. Great value at over 2 hours playing time

Lr44 Battery 1 Pack, at Early Learning Centre
LR44 Battery 1 pack

Walkie Talkie, at Early Learning Centre
Outdoor adventurers can stay connected with these funky, chunky two-way walkie talkies. Powerful enough to transmit up to 60m (200ft) and with just three simple buttons the smallest members of the team should have no trouble keeping in touch. There’s a handy belt clip on the back too.

Bug Stacking Tower, at Early Learning Centre
Full of crinkles, textures and shapes for your baby to explore. Stack the textures pieces onto the wooden pole. Made from forest friendly wood.

Light and Write Box, at The Early Learning Center
Practise your writing with this fantastic light box with 'magic' torch, spongeand 24 wipeable alphabet cards. Requires 2 x AA batteries.

Disney Princess Xylophone, at The Early Learning Centre
Interactive book to enjoy and play.

Helter Skelter Ball Run, at The Early Learning Centre
Spark your child's natural curiosity as they watch the balls roll down the spiral path.

Light And Sound Jack In The Box, at Early Learning Centre
Jack in the box plays 'Pop Goes the Weasel' as the teddy pops up!

Blossom Farm Buttercup Cow, at The Early Learning Centre
Soft fleece plush, press her tummy to hear mooing sounds.

Musical Activity Set, at ELC
4 musical rattles make different sounds and clipping them together makes a jingly tambourine.

Wrist Bells, at The Early Learning Centre
NEW COLOURS! Slip this on your wrist for non-stop jingles.

Fly 'N' Go Jumbo, at Early Learning Center
With pilot, 2 passengers and luggage. Features a 'prepare for take- off' announcement and makes take-off, landing and banking noises. The engines also light up.

Apron Small, at Early Learning Centre
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Thats Not My Teddy, at Early Learning Centre
Part of a great touch and feel range

Fairy Girl Scooter, at The Early Learning Center
Gorgeous pink scooter with fairy design and handlebar badge.

In The Night Garden Makka Pakka Bath Toy, at ELC
Great Makka Pakka bathtime fun. Let Makka Pakka wash your face too! Has a hole in back of figure which child can fill with water; water will empty out through the top and side of Makka Pakka's head.

Sizzlin' Kitchen with £30 of free accessories, at ELC.co.uk
Loosen the apron strings and let the children cook up a storm with this designer kitchen. It features a cooker with turning dials, dishwasher and sink, storage rack for plates, side tables for food preparation plus pots, pans and cutlery. <br><br><b>Star Buy offer - </b> Free accessory set includes 50-piece set of cutlery, crockery, utensils, pots and pans. Please note: Discount codes are not valid onStar Buy offers.

Magic Easy Painters, at ELC
Four easy painters plus a 'magic' one that changes the colour of the others when you paint over them.

Animals Snap Cards, at The Early Learning Centre
Pairs of large animal cards for the classic family game. Good for playing together, encouraging fast reactions and helps develop numerical skills.

Medium UV Suit - Pink, at The Early Learning Centre
Protects from sunburn and harmful UV rays. With 50+ UV protection. (2-4 years)

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!