Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Fairy Mirror Chest, at Early Learning Centre
Your child can paint this little wooden chest with the colourful paints provided and decorate it with flowers and sequins. Then put together a cute little pipe-cleaner fairy to add a touch of magic.<br><br>It’s a wonderful confidence boost to produce something so beautiful, and a perfect place for your child to store tiny treasures. <br><br>Mirror wooden chest is12 cm high x 9 cm deep x 13 cm wide

White Cradle, at The Early Learning Center
Rocking cradle with duvet and pillow, to give your doll the sweetest dreams.

Blossom Farm Snuggle Arch And Quilt, at Early Learning Center
Gorgeously soft, cushioned chick mat for your baby to lie on; with farm friends to bat, rattle, grasp and crinkle.

V. Smile Dora Game, at Early Learning Centre
Let’s help Dora and Boots find the missing parts of the Air-Car-Boat-Mobile for Tico before Swiper the Fox gets them first. To find the parts and fix the mobile, kids will use number patterns, match shapes, identify colors, use logic skills, and match animal tracks. Along the way kids will get items to solve problems from Dora’s backpack. To out-smart Swiper and complete the Fix-It challenge, kids must complete 8 games in the Learning Adventure mode. <br><br>The games range from matching shapes to fix the boat, to using logic to cross bridges & move balls. The Learning Adventure games also enhance spatial skills and hand-eye coordination. Four shorter Learning Zone games focus on colours, counting, animal sounds and directions to keep kids on target with preschool skills. <br><br>Teaches spelling, counting, animals, logic, colours, shapes and problem solving. <br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Triangle, at Early Learning Centre
Ting ting! Triangle and beater to add to your percussion collection!

HappyLand Christmas Set, at Early Learning Center
Every HappyLand needs a Santa. With Rudolf, Santa's sleigh and cheerful snowman to make your HappyLand truly festive.

Messy Mat - Pink, at Early Learning Centre
Wipe-clean mats that instantly protect your floor from flying paint, spilt water or dropped felt-tips.<br><br>Length 90 x 110 cm.

Shark Adventure, at The Early Learning Center
Only the 'bravest' diver willman the craft when theshark's jaws gape.

Fisher Price Snap n Style Erika, at ELC
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Silver Gaucho Battery Powered Ride On, at ELC.co.uk
High performance 2 seater 4 x 4. Two forward speeds and reverse. Working FM radio. Includes working shocks, working lights. Seat belts, roll bar, chrome detail and electronic horn. Complete with toy tool box, functional bonnet with engine detail and adjustable leatherette seats.

Carnival Fairy Slippers 3-4 years, at ELC.co.uk
Adorable slipper set for girls aged 3-4 years.

Inflatable Dino Kingdom Playmat, at ELC.co.uk
Colourful Jurassicplaymat, with inflatable land features and dinosaurs. Great for creating prehistoric adventures.

15" Triceratops, at Early Learning Center
15" Triceratops

Wood Upper Magnetic Tiles, at Early Learning Centre
56 upper case wooden letters made from forest friendly wood.

Wood Train Table, at Early Learning Center
Sturdy wooden table at perfect playing height. With paintedroad, countryside and coast scenery. H40.5 x W122 x D83cm City Train Set available separately.

Soft Stuff Crazy Hair, at ELC.co.uk
Grow, comb and style the Cool Kids hair then cut it off and start again. Includes hair dryer extruder and hair accessories. Soft Stuff included.

VTech Soft Singing Radio, at The Early Learning Centre
Twist the dials and press the music button to hear fun phrases and melodies.

Bobble-Headed Dinos Craft Kit, at Early Learning Centre
Perfect creative fun. Two jolly wobbly-bobbly headed dinosaurs to colour and decorate exactly as you want to. There’s some cool cut out scenery to colour and fit together to complete your scene and that’s it! No right or wrong way. Just creative learning, imagination and play at it’s best.<br><br>Large dino Length 19cm Height 12cm Width 8.5cm<br>Baby dino Length 6.75cm Height 6.35cm Width 5.75cm

V-Tech Disney Princess MagicWand Laptop, at Early Learning Centre
Beautifully designed learning laptop featuring Disney Princesses. LCD screen with back light effect enhances play. Interactive 'Magic Wand' for on screen touch “Question and Answer” activities. Features a glass slipper shaped directional mouse as well as a full QWERTY keyboard with number buttons. Teaches pre-school basics such as the alphabet, numbers, vocabulary, simple maths and matching games. Animated on-screen Princess character enhances interactive learning. Challenging adventure mode included.

Carnival Fairy Skirt, at Early Learning Center
To wear together or by themselves. Fits fairies up to 116cm tall.

Glitter Paint, at Early Learning Centre
170ml of glittery paint. Comes in assorted colours, lucky dip red, green, purple, silver and gold

Paint Your Own Dinner Set, at Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

See Saw Snail, at Early Learning Center
Learn early balancing skills with this fun snail. Made from forest friendly wood.

Pirate Hat, at Early Learning Centre
A real pirate needs some seriously mean headwear.

Yellow Dino Patrol Car, at Early Learning Centre
Tough vehicles to rumble round the Dino Adventure Set. Requires 1 x AA battery.

Fisher Price Snap n Style Erika, at ELC
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Bosch Hammer Drill, at The Early Learning Centre
Hammer drill with realistic sounds, plus up and down motion, just like the real thing.

Jingle Bells, at Early Learning Center
Jingle all the way with this easy-grip rattle.

Thick And Thins, at Early Learning Centre
A fantastic collection of washable thick and thin pens. Ideal for writing and colouring.

Scrapbook Memory Kit, at The Early Learning Centre
Good memories should last a lifetime. Help your child preserve their special moments with this Scrapbook and Memory Box Gift Set. It’s the perfect place to collect and display favourite photographs, souvenirs, treasures and trinkets. <br><br>There’s an attractive hard-back album and a smart ribbon-tie box file for larger keepsakes. The set also includes pretty patterned paper, scallop-edged scissors, stamps, stickers, stencils . . . everything needed to make a unique, creatively-designed personal record. <br><br>This is a project that will grow with your child as they gather new experiences and mementos. A gift they’ll treasure for years to come.<br><br>Box file approximately 24cm x 30cm.<br>Scrapbook approximately 22.5cm x 22.5cm

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you’d expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you’ll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.