Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

Colour In Cards, at Early Learning Centre
Pack of 10 Christmas cards in 5 designs to colour in and send to your friends.

Microwave, at The Early Learning Centre
Put in the plastic food, choose a button, see the glow as it cooks, and open the door when it pings.

Quick Chess, at Early Learning Centre
Help your child get to grips with chess with this multi award-winning first chess set. A unique ‘play and learn’ system teaches children the basics in a series of challenging and entertaining games. <br><br>Mastering a piece at a time, they’ll soon know their rooks from their bishops. And by advancing through different levels they’ll build a thorough understanding of this rewarding game of strategy and skill. It’ll be ‘check mate’ before you know it.<br><br>Board approximately 38cm x 38cm.

Soft Stuff Dr Doughlittle, at ELC
Help the animals feel much better with this fantastic vet set. With tweezers, extruder syringe, vet bag, four creatures, four colours of Soft Stuff and more.

Dinosaur Playset (1), at The Early Learning Centre
The cameraman is hoping to catch a close-up of his own prehistoric star.

Leapster Noddy Software, at Early Learning Centre
Help Noddy and his friends outwit goblins and put the colour back into Toy Town! Fly into action and complete challenges that help teach letters, numbers, sorting, listening skills and more. Includes multiple skill levels and tailored tutorials.

Magic Penny Kit, at ELC.co.uk
Make money perform mind-boggling magnetic feats with this award-winning Magic Penny Kit. <br>The set includes 24 newly-minted British pennies and two steel-coated magnetic towers to make them dance, spin, somersault, levitate, walk the tightrope . . . you won’t believe what’s possible. <br><br>The 32 fascinating experiments are easy for your child to follow yet the results are impressive enough to astound even the world’s top scientists. <br><br>Clear notes explain the science behind each trick, allowing your child to make sense of the marvels. Investigating magnetism has never been such fun – it’s certain to get your child hooked. <br><br>Magnets approximately 8.5cm x 2.5cm x 2.5cm

Thomas & Friends - Rosie, at Early Learning Centre
Rosie is a feisty engine.She loves copying Thomas.

Classic Car Ride On, at Early Learning Center
A classic vintage racing car made from durable wood. Height when assembled 32.5cm.

Charlie & Lola 48pc Puzzle, at ELC
Charlie & Lola 48 piece Puzzle

Fairy Card Set, at ELC.co.uk
Fairy cards to colour in and decorate.The eight cards, crayons, glue and glitter all come in a handy case.

Dino a Glow Dino - Triceratops, at Early Learning Centre
The Dig-a-glow Dinosaur is a great gift for young palaeontologists looking to uncover their own ‘Three-horned face’ dinosaur that glows in the dark. <br><br>They will love the experience of excavating this miniature dinosaur, and once every piece of bone has been carefully removed from the plaster the Triceratops can be assembled and proudly displayed for all their friends to see.<br><br>Completed Triceratops 20cm long

Soloman Shire Rocking Horse, at ELC.co.uk
Soft rocking horse with saddle and stirrups. Have fun galloping along with Soloman.

Planet Protectors Ace, at Early Learning Center
Ace is an Orangutan and he defends the rainforests against Doc Tox's polluting GLOBS. He is the scout of the team and is always looking to save the rainforest.

Dig a Glow Dino - T-Rex, at Early Learning Centre
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the 12-piece T-Rex skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton approx 19cm tall & 20cm long.

Fisher Price Snap n Style Elena, at The Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Gigantic Farm Animals Floor Puzzle, at The Early Learning Centre
Large 53-piece floor puzzle featuring realistic farm animals in a grassy meadow. Size 95 x 135 cm.

Palm Printers, at The Early Learning Centre
Slip the palm printers on your hand to make fun and exciting prints.

Recreation Mats - 4, at Early Learning Center
4 interlocking foam playmats for indoor or outdoor use. Each mat is 62 x 62 cm.

Bumper Collage Kit, at ELC
All the bits and pieces needed to create some fantastic collages.

Lunar Jim Crashing Comets CD, at Early Learning Centre
Adventure is in the air in these eight fun-filled episodes from the hit preschool series.<br><br>Lets get lunar! Be transported into a world of discovery and excitement with these fantastic stories about Jim and his astronaut friends.

Bright Creative Card, at The Early Learning Center
10 sheets of creative card in bright and bold colours.

Paint Your Own Tea Set, at ELC
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Glockenspiel, at Early Learning Centre
Make plinkety-plonky melodies!

TP Big Bouncer Trampoline 8ft with Safety Surround, at The Early Learning Centre
Ideal for a younger child and smaller garden, this 8ft trampoline comes complete with safety surround, and is a great way to for your child to improve balance and standing skills through play. The Big Bouncer trampoline can be easily accessed through a zip door in the net, and is suitable for indoor or outdoor use.

Policeman's Outfit, at Early Learning Centre
Padded police body jacket with two-piece play radio and baseball cap. Perfect for officers on the beat or special operations.Two-piece Outfit

Thomas & Friends - Edward The Blue Express, at ELC
Edward is an older engine and is kind to everyone.

Pirate Island Floor Puzzle, at ELC
Find the treasure in this 24-piece puzzle. 60 x 60cm

Small UV Suit - Blue, at The Early Learning Center
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Who Knows Whose Nose Game, at ELC.co.uk
Whose nose do you have? Match 12 noses to 12 cards in a race to see who can complete their animal face cards first. Fun game for all the family.

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!