ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Calm Down Boris Book, at The Early Learning Centre
Boris loves kisses but are they tickly?

Thomas & Friends - Figure Of Eight Set, at The Early Learning Center
This is the perfect starter figure-of-8 set with 14 pieces of Clickety-Clack-Track and Arched Stone Bridge. Includes Thomas the Tank Engine, Annie and Clarabel.

Fisher Price Snap n Style Erika, at ELC.co.uk
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Blue CD Box, at Early Learning Centre
Super-stylish CD carry case for up to 12 CDs.

Thomas & Friends - Thomas Play Table, at The Early Learning Centre
Keep Thomas setup all the time on this bright, colourful playtable. Train set and characters available separately.

Policemans Helmet, at The Early Learning Centre
With flashing light and realistic siren sound. Batteries included.

Giant Number Flash Cards, at The Early Learning Center
These giant double-sided flash cards will help your child learn about counting and basic number skills. Each card has a different photographic image that your child can recognise.

Sizzlin' Kitchen with £30 of free accessories, at ELC
Loosen the apron strings and let the children cook up a storm with this designer kitchen. It features a cooker with turning dials, dishwasher and sink, storage rack for plates, side tables for food preparation plus pots, pans and cutlery. <br><br><b>Star Buy offer - </b> Free accessory set includes 50-piece set of cutlery, crockery, utensils, pots and pans. Please note: Discount codes are not valid onStar Buy offers.

Carpet Road Playmat, at ELC
Sturdy rug-style playmat, with lots of features to drive around. Leave it on the floor as a rug or roll it up to store.

Dig a Glow Dino - T-Rex, at ELC.co.uk
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the 12-piece T-Rex skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton approx 19cm tall & 20cm long.

White Cradle, at The Early Learning Center
Rocking cradle with duvet and pillow, to give your doll the sweetest dreams.

JCB Quad Bike, at Early Learning Centre
Chunky JCB electric quad bike with rechargeable 6 volt battery. With hand accelerator and brake and progressive acceleration for a smooth start.

Knight's Jousting Set, at Early Learning Centre
With slot-together barrier and 2 knights with jousts on pull-back horses.

Sky-Blades Rubber Band Powered Rocket, at The Early Learning Center
SkyBlades is a "hybrid" rocket that utilizes counter-spinning gyro blades to provide precision vertical liftoffs and landings. Its patented rubber band powered X-Lock rotor system provides thrust for flights over 100 feet.<br><br>SkyBlades are made of soft durable foam for extra safety and high performance. <br><br>The SkyBlades rocket is great fun and really addictive.<br><br>23.5 cm x 30 cm x 5 cm<br><br>You will receive one rocket per order as a lucky dip surprise.

Piglet, at ELC
This piglet would make a wonderful addition to your farm.

Wood Magnetic Number Tiles, at ELC
Lots of woodenmagnetic number tiles.

Fisher Price Tumble Time Tigger, at ELC.co.uk
It's Tigger Time. Kids are not going to believe their eyes when they see what Tigger can do. To start the fun press his ear. Then, kids can magically bring Tigger to life by clapping their hands calling out to him. Through sound activation kids can really interact with Tigger. He will respond by doing cartwheels and funny handstands. Kids will never know what Tigger is going to do next.

Blossom Farm Pogo Puppy Blanket, at The Early Learning Centre
Soft and comforting blanket for your baby to hold. With crinkly ears and knots to touch and feel. Plus a fabric strap so you can secure it to the buggy or car seat.Machine washable.

Komodo Dragon, at Early Learning Centre
Komodo dragon

Dolphin Adventure, at Early Learning Centre
Set the diver and his trusty dolphin pal out on underwater adventures.

Poppy Rag Doll, at ELC.co.uk
Soft-bodied rag doll for children to snuggle up to.

Wooden 1 2 Tie My Shoe Girl, at Early Learning Center
Wooden shoe with strap so your child can tie it round their foot to practice doing up laces.

Easy Grip Scissors - Righthand, at Early Learning Centre
Soft grip for little hands.

Planet Protectors Ace, at ELC.co.uk
Ace is an Orangutan and he defends the rainforests against Doc Tox's polluting GLOBS. He is the scout of the team and is always looking to save the rainforest.

Jolly Phonics Letter Stampers, at The Early Learning Centre
Alphabet letter stampers with a pop-up-tab revealing a hidden word. It helps children to learn about the letters of the alphabet and practise their spelling skills. Contains 26 letter stampers and 1 ink pad.Jolly Phonics is a fun, multi sensory way to learn the sounds that letters make and how to put them together to make words.

Fisher Price Snap n Style Elena, at Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Shape Sorting Bus, at The Early Learning Center
Big friendly bus with six activity blocks with rattles, mirror and beads inside. Your young child can push the shaped blocks into the roof slots, or stack them on the sides of the bus.

Wooden World Steam Engine, at Early Learning Centre
Cool Steam Engine with sounds. Batteries included.

Fantasy Ponies, at The Early Learning Centre
Mother and baby unicorns anda beautiful fairy.

Fairy Girl Helmet, at Early Learning Center
Wear this safety helmet along with the skates and backpack to complete the full fairy girl look.

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Soft Stuff Fairy WonderlandThat'S Not My Puppy BookPirate In Row BoatNational Geographic PlanetariumWooden Tea SetThe Mini Brain TrainerLeapster Noddy SoftwareCut &Amp; Play CakeFirefighters Water SquirterLeappad Ratatouille GameWindchime KitDoctor'S Outfit With StethoscopeWalkie TalkieEcho Microphone PinkNon Slip Bath MatsMagic Easy PaintersEweJunior BulldozerLets Dance Party DvdFisher Price Kid-Tough Fp3 PlayerBumper Playfood AssortmentPastel Wood JarsMini Wildlife TubInflatable Road PlaymatTp Kingswood Green Pirate BoatThomas The Tank Engine Useful Engine ShedEnchanting MermaidsPrimrose &Amp; Violets CottageSingalong Cd Player - PinkClassic Wooden Abacus