8 Easy Steps to
DOUBLING Your Online Profits By Next Month!
© 2000, by Harmony Major
Everyone
wants to make REAL money online. Now, with this easy to follow
strategy, you can. Be sure not to skip any steps, and if all goes
well, you'll be
well on your way to doubling your online business income every month
...
hopefully by next month!
1.
Find a high-profit product or service to sell.
You
want to find a product that makes you at least $25 in net profit
per sale.
Even though you can promote your own lower profit product (if you
have
one), in order to create the highest income in the least amount
of time, it's
best to start out with a higher-profit product.
2.
Make a list of 20 ezines in your niche with 1,500 subscribers or
more.
I
don't need to tell you to target the ezines as much as you can and
only
consider opt-in lists. You're smart; you know that.
You won't be
using all of these ezines now, but having the list ready will save
you eons of time later on. You'll be following this plan over and
over, and
don't want to waste time hunting for quality ezines every time you
implement
it.
By the way,
you want to make a list of larger circulation ezines (1,500 or
more) for the fastest and highest response to your ad.
3.
Place 10 top sponsor ads in 10 of the ezines on your list.
Choose 10 of your list of 20 ezines to advertise in this time around.
If you
have a strict ad budget, keep that in mind when deciding which to
use first.
Place as many ads in the higher circulation OR the most targeted
ezines that
you can afford.
For more information
on how to choose the BEST ezines for your advertising
dollars, read the article available by autoresponder here:
mailto:FAT@homebasedheaven.com
4.
Stick with ezines that are published frequently -- but not TOO frequently.
I've
found that most daily ezines with a similar circulation as less
frequently
published ezines actually generate LESS of a response. This seems
to be
because, if readers get a certain ezine every day, they generally
pay less
attention to the ads. On the other hand, if readers are forced to
wait every
two weeks for their favorite ezine, they'll likely savor each issue
-- right down
to the last drop! (Oops, I mean the last ad.) ;-)
So, for this
plan, try to advertise in ezines that aren't published any more
than once a week. Even though there are exceptions, it's best to
stick to this
strategy initially.
5.
Calculate your 'cost' per sale.
Let's
say a sponsor ad in ezine #1 costs $100. Divide the cost of the
ad
($100) by the number of sales generated from that ad (10) to get
your 'cost'
per sale ($10). Each sale generated from ezine #1 cost you $10.
Now, let's
say a sponsor ad in ezine #2 cost only $85. Divide the cost of the
ad ($85) by the number of sales generated from that ad (3) to get
your
"cost" per sale ($28.33). OUCH! Each sale generated from
ezine #2 cost you
$28.33!
Do this for
each of your 10 ezine ads that ran this month.
6.
Calculate the return on investment from each ad.
I
know, I know. This isn't Algebra! Don't worry, we'll only be doing
a few
more minor calculations. ;-)
Even though
the ad in ezine #2 APPEARS to have cost less, you actually paid
a heck of a lot MORE for each sale it generated. Assuming your product
only
nets you the bare minimum of $25 per sale, you actually LOST money
on the
ad placed in ezine #2.
[($25 x 3) = $75 (- $85) = -10!]
Ezine #1 was
clearly a better investment. Although that ad required a larger
up-front investment than ezine #2, your cost per sale was lower,
and your
profit was higher!
[($25 x 10) = $250 (- $100) = $150 PROFIT]
7.
Remove the five ezines that generated the least profit, and replace
those
with five new ezines from your list of twenty.
As
soon as all your ads have run and you've calculated the profit from
each,
place your ad again in the five ezines that generated the highest
return on
investment, and throw out the other five. Replace those with five
new ezines
from your list of twenty, and repeat the ad placement process.
NOTE: Use THE
SAME AD in all of the ezines, ESPECIALLY the five that
initially brought you the highest return on investment. Run that
ad in those
five ezines until your response begins to wane. Then and ONLY then,
tweak
the ad to enhance your response.
8.
Re-invest your profit into more advertising!
Every
month, use 50% of last month's ad profits for placing MORE ads.
You
don't have to use the money for ezine advertising, but why change
what's
already working? As long as you remember to re-invest 50% of your
profits
each month into more advertising, your profits will continue to
climb.
Think of it
this way: The more you spend, the more you MAKE! Just be sure
to use a system similar to this one, so you're constantly tracking
your
responses, calculating your return on investment, and spending that
money
on advertising that you KNOW will work.
In
conclusion...
Seems
TOO easy to work, doesn't it? Think again. Sometimes the most
effective means of promotion are the easiest to carry out, and are
right under
our noses. A lot of excellent, money-making promotional methods
are
commonly overlooked for that reason. Don't let this one pass you
by! Use it,
use it again, then use it some more.
This
works!
ABOUT
THE AUTHOR
Harmony Major is the author of Yahoo! Secrets, where she reveals
how YOU
can drive HUNDREDS more visitors to your site each day, by getting
a #1
listing on Yahoo. Don't just settle for "getting listed."
Use her instantlyeffective
tactics to boost your site traffic with a TOP Yahoo listing! Visit:
http://YahooSecrets.com
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